It seems as if the
momentum behind wireless communications technology just keeps building �
from plain old voice communications to new broadband data schemes � and for
good reason. We have become a truly mobile society, constantly on the move
both at work and during our leisure hours, and wireless communications
technology keeps us connected to each other and the information we rely on
so heavily.
In a growing number
of cases, the cell phone has become the primary, preferred method of voice
communications at work, while a dusty wired PBX phone set is relegated to
paperweight status. Several friends of mine have ditched their local
wireline home phone service altogether, relying instead on cell phones and
new broadband VoIP services as backup. Likewise for data, WiFi is
untethering users from restrictive cabled networks, giving them unmatched
flexibility and convenience.
While most of us haven�t taken the extreme step of disconnecting completely
from the PSTN and wireline services, there is a growing divide between the
wireline and wireless realms that at best causes inconvenience and
frustration, and at worst results in less productivity, efficiency, and
ultimately, lost business. Think about the incompatible command structures �
with voice messaging for example � on cell phones and office phone systems.
Think about the important calls that went to your desk set rather than your
cell phone, delaying action. Think about the conference call you are on that
is running way overtime, chaining you to a location and causing you to miss
an important meeting on the other side of town, or a plane, or your son�s
soccer game.
Luckily, such conditions spell opportunity for many communications systems
vendors and service providers, and solutions for us all. As network
infrastructures and communications devices �go IP,� the convergence of
previously incompatible networks and network elements becomes possible.
Indeed, a number of companies, including Sprint and Avaya, are developing
innovative wireline/wireless integrated services and solutions that promise
to bridge wireless and wireline communications infrastructures to create a
whole new class of applications and give users new freedom and more control
of their communications.
One application under development involves the use of a new breed of
multi-mode cell phone from companies such as Motorola that support not only
traditional wireless standards (CDMA, TDMA, GSM) but that also support WiFi
telephony. With such a phone clipped to your belt, you will be able to enter
your WiFi-telephony equipped office building or campus environment and be
automatically registered with your company�s phone system. The mobile phone
will then in essence double as your business extension, and can provide you
with wireless mobility with near full desk phone functionality, a common
dialing plan and feature codes, and even unified messaging with a common
user interface.
Sprint is trialing a similar type of application the company calls the ICN
or �Integrated Campus Network�. In Sprint�s ICN solution, the company
creates a private CDMA or WiFi network on a corporate campus by dedicating
Sprint-licensed spectrum along with infrastructure to enhance in-building
coverage and guarantee available coverage. Sprint�s secure end-to-end design
includes VPN backhaul of all telecommunications traffic, and employs dual
mode mobile phones that deliver seamless handoff between the WiFi wireless
network and CDMA cellular network. Such a system has the potential to
replace or compliment a traditional PBX installation, and benefits users by
providing a single handset device for both �on-campus� and �off-campus�
access, the ability to access the full list of PBX features while on either
platform, a single voice mail system, and increased accessibility and
productivity.
Other possible applications from wireline/wireless integration include
Outlook integration, whereby a mobile phone user can look up a number in the
corporate directory from a mobile device such as a PDA or Smartphone and
dial it by clicking on the employee name. Other features can include the
ability to separate personal from business communications: through a special
portal, a user will be able to establish which callers are forwarded to his
PCS phone, and which ones are routed to voice mail.
Another application I�ve heard that is under development lets you enter your
office while you�re engaged in a mobile phone or WiFi-enabled PDA
conversation, and seamlessly transfer the active call to your desk phone
without interrupting the conversation. Likewise, the reverse will also be
possible � transferring a call from your wired desk phone to your mobile
phone/PDA at will. Such an application will be a huge boon to mobile workers
who crave such flexibility.
Marc Robins has been involved in the telecommunications industry as a
researcher and analyst, author and publisher, and marketing executive and
consultant for more than 23 years. Marc recently served as Vice President of
Publications and Trade Shows and Group Editorial Director at TMC. Recently,
Marc launched a new consulting and marketing services company offering an
array of professional services to the IP telephony industry, and he is also
publishing a number of new information resources for prospective buyers of
the technology. Contact Marc at 718-548-7245 or email
[email protected].
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