How much, and at the same time, how little things change...A
few years ago, the enterprise IP communications equipment
market seemed boundless, as projections of the number of
companies adopting IP telephony gateways reached for the
skies.
The rationale made perfect sense. Then, as now, companies
that were spread across the country with a number of branch
offices or retail establishments with dozens or hundreds of
store locations were thought to be perfect candidates for IP
telephony adoption. Data networks that were used at night to
upload sales data to headquarters, but lay dormant during
the day, could be repurposed to transport voice
communications -- bypassing the telcos and saving thousands --
and potentially millions -- of dollars in the process.
But as the enterprise market dragged its heels, carrying
out IP telephony product and service due diligence to the
nth degree, the service provider market segment started to
generate some real heat, and real orders. System vendors
answered the challenge by pouring millions into carrier-class
system development, enticing carriers to test and trial to
their hearts' content.
Problem is, the bottom fell out from many of the service
providers' bottom lines, and the promised network-sized
orders that the carriers dangled in the vendors' faces never
materialized. Strapped for cash, unable to obtain new
financing (on top of an already mountain-high pile of debt),
a host of CLECs and incumbent carriers have halted their IP
network migrations and are pulling back to refocus on the
relatively safe, albeit low-margin POTS business they know
oh so well.
Suddenly, in light of the wrenching slowdown in the
service provider space, the enterprise market is looking hot
again. What's different this time around? For one thing, a
few years have passed and not only has LAN-based enterprise
VoIP technology achieved a level of high quality and
reliability in the interim, but it has also achieved some
really interesting and highly affordable price points. For
another, the big boys of telecom, from Avaya, Nortel,
Siemens, Alcatel, Mitel, and the big boy of datacom -- Cisco
-- have relentlessly been tweaking and honing their
enterprise solutions to the point where I believe they are
truly ready for prime time use. Helping to grease the wheels
of adoption is that many of the telecom switch vendors
provide VoIP upgrade options for their installed base of
PBXs, offering a relatively painless migration path for the
enterprise user looking to start embracing the future of
communications technology.
Another point in enterprise VoIP's favor is, ironically,
the economic slowdown itself. Companies are on an expense-cutting
warpath, searching for any and all opportunities to pare
down operating expenses. Enterprise VoIP technology is a
ready-made expense-cutting solution for many medium-to-large
businesses -- one that can typically offer an extremely
short (3-6 month) payback period, and very meaningful
communications savings from thereon out.
What follows is look at some of the most recent product
announcements from a few of the big guns in the market.
The New Cisco Seven
Cisco Systems recently announced seven new software and
hardware IP telephony products to help increase personal
productivity and flexibility and reduce operational costs
for corporate and branch office locations. These solutions
take advantage of a new centralized voice services model,
and includes the Cisco Personal Assistant, Unity 2.46
unified messaging, IP Integrated Contact Distribution (IP-ICD),
the IP Phone Productivity Services (PPS) applications suite,
CallManager 3.1 call processing system, and an innovative
Survivable Remote Site Telephony (SRS Telephony) feature
that is now part of the Cisco IOS Software. On the
hardware side, Cisco is introducing the Catalyst 4224
Voice Gateway Switch platform. All of the IP telephony
components fit within Cisco's AVVID (Architecture for Voice,
Video and Integrated Data).
To help enterprises make sense of what's appropriate for
their needs, Cisco has created a Web-based IP telephony
readiness assessment tool that leads organizations through a
series of questions tailored to their IP telephony
deployment models. For more information about this tool,
visit http://www.cisco.com/warp/public/788/solution_guide.
To address the need for redundancy in centralized call-processing
environments, Cisco offers its new SRS Telephony solution.
The solution serves as insurance in the event of WAN failure
by intelligently auto-configuring Cisco multiservice routers
to provide call-processing backup for IP phones in branch
offices. Call processing is maintained during failures,
ensuring that the IP phones are fully available and
operational. Upon restoration of the WAN and connectivity to
the network, the system automatically shifts call-processing
functions back to a centrally located Cisco CallManager. SRS
Telephony is available on the 2600 and 3600 Series modular,
multiservice routers and the new Catalyst 4224 Voice Gateway
Switch.
Cisco also announced a number of new software-based
products, including the Personal Assistant. This IP-based
telephony application streamlines voice communications with
personal call rules and speech recognition. Personal
Assistant interoperates with CallManager and Microsoft
Exchange to allow users to verbally sort through voice mail
and dial by name. Users can also establish conference calls
from any telephone using voice commands instead of the
telephone keypad. A browser-based interface allows users to
set up rules for forwarding and screening calls in advance
or in real time, without the assistance of a system
administrator. With a speech recognition interface, users
can use simple voice commands to retrieve, reply, record,
skip, and delete messages. Calls can be forwarded to user-defined
locations such as home, office, or mobile phones.
Unity 2.46 unified messaging provides improved deployment
and diagnostic support for large implementations, worldwide
time zone and language support, and enhanced international
localization capabilities. It interoperates with both
CallManager 3.1 and Personal Assistant.
Rounding out the new personal productivity solutions is
the IP Phone Productivity Services (PPS). This suite of
extensible markup language (XML)-based applications turns
Cisco 7960 and 7940 IP phones into Internet thin-client
devices that provide access to an array of information on
corporate and Internet Web servers. Using interactive soft
keys and LCD displays, users have access to e-mail, voice
mail, calendar information, stock quotes, weather, and
personal contact information. In addition, a development
suite known as the E-Service Application Engine provides an
open environment in which developers can create new
applications targeted at specific business needs in various
vertical markets such as travel, financial services, and
education.
To enhance customer response service in small call-center
operations within an enterprise, Cisco's IP Integrated
Contact Distribution (IP-ICD) solution includes automated
voice call distribution and supports custom contact
interaction management for up to 48 concurrent agents. IP-ICD
is one in a series of solutions built around the E-Service
Application Engine. The IP-ICD seamlessly integrates with
other Customer Response Applications, including IP
Interactive Voice Response and IP Automated Attendant
applications.
Cisco's upgraded CallManager 3.1, the most recent version
of the software-based call-processing system, adds 15 new
valuable features, including music on hold, gateway call
preservation, application redundancy, and extension
mobility, which allows an employee's phone extension, and
all the properties associated with the extension, to be
transferred to any 7960 or 7940 IP phone within a campus
cluster through a simple log-on process.
And finally, reducing capital and labor costs are the
primary objectives of the new Catalyst 4224 Voice Gateway
Switch, an integrated Ethernet switching, IP routing, and
voice gateway device that is targeted at small branch
offices with up to 24 users. The Catalyst 4224 can be used
with SRS Telephony to provide backup services in the event
of a WAN failure.
The new Cisco IP telephony solutions available now
include SRS Telephony, Personal Assistant, Unity 2.46, the
Catalyst 4224 Voice Gateway Switch, and the IP-ICD. SRS
Telephony starts at $750 for up to 24 users. Cisco Personal
Assistant is $4995 and includes the IP Phone Productivity
Services suite. Unity 2.46 starts at $145 per seat. A
voicemail only version is also available. The IP-ICD is
$4995. The Catalyst 4224 is $12,995 and CallManager 3.1 is
$5995. The IP Phone Productivity Services suite will be
available with CallManager 3.1 in the third quarter of 2001.
All of the new software applications are available on the
MCS 7835-1000 Media Convergence Server and the new MCS 7825-800.
Mitel Networks' New Integrated Communications
Platforms
Mitel Networks recently
unveiled three new IP-based solutions that leverage the
technology of March Networks: the March Networks 3100
Integrated Communications Platform (ICP); March Networks
3300 Integrated Communications Platform (ICP); and March
Networks 6530 speech-enabled unified messaging for Microsoft
Exchange 2000.
The 3100 ICP is an all-in-one complete voice
communications system, Local Area Network (LAN) and Web-access
solution for small business and branch offices. The system
includes a fully featured hybrid key system, integrated auto-attendant,
voicemail, router and power sensitive hub, IP-based
telephony, and management tools and applications.
The 3300 Integrated Communications Platform (ICP) is
designed for medium-to-large enterprises, and supports
embedded features as voicemail and auto-attendant, automatic
call distribution, enhanced networking and desktop
management, and full support for IP wired and wireless
telephone sets and devices.
Finally, March Networks 6530 is a speech-enabled unified
messaging solution that allows users to access, review,
manage, and respond to voicemail, e-mail, and fax messages
in their Microsoft Exchange 2000 Inbox using their voice.
Nortel Networks' New Internet Telephony Enterprise
Portfolio
Nortel Networks
recently announced two new enterprise IP telephony
solutions designed to add value to it's installed customer
base of 43 million communications lines, positioning them to
boost revenues, reduce network costs, and deliver new
multimedia services and applications.
These new solutions are designed to enable enterprises of
all sizes to migrate existing Meridian private branch
exchange (PBX) and Norstar key systems to IP-enabled
networks, while maintaining reliability associated with
traditional voice systems. New and existing customers will
have a choice of migrating to a "greenfield"
installation of IP-enabled or pure-IP solutions.
The Succession Communications Server 1000 is a "pure
IP PBX" Internet Telephony communications server for
the enterprise, based on an open architecture, with IP as
the common thread that will provide a full set of telephony-data
capabilities. Its flexible, modular architecture will allow
immediate implementation or a phased-migration approach.
Business Communications Manager Version 2.5, designed for
small to medium-sized businesses and branch sites, brings
Internet telephony to the desktop with the support of the
i2004 Internet Telephone and the i2050 Soft Telephone. The
new version also includes Nortel's e-mobility wireless
solutions; a Web-enabled call center application; site-to-site
Virtual Private Network (VPN) capability; and easy-to-use,
Web-browser-based network management.
Marc Robins is vice president of publications at TMC and
associate group publisher for INTERNET TELEPHONY magazine.
Marc has been covering the communications industry since
1980, and his column takes a look at some of the more
interesting trends vying for attention in our industry.
Please contact Marc with comments at mrobins@tmcnet.com.
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