In the CEO
Spotlight section in Internet Telephonyï¿½ magazine, we recognize the
outstanding work performed by exemplary companies. Each month we bring you
the opinions of the heads of companies leading the Internet telephony
industry now and helping to shape the future of the industry. This month, we
spoke with Anil Reddy, Chief Executive Officer and President of Kancharla
IT: What is your Companyï¿½s mission?
AR: Kancharlaï¿½s mission is to tear
down the barriers of entry in terms of technology and capital expense. This
allows service providers to take advantage of the demand for hosted VoIP
solutions today and to create a more loyal customer base with increased
IT: What makes Kancharlaï¿½s services unique?
AR: Unlike other services, OmniVerse,
Kancharlaï¿½s hosted platform for providing hosted PBX to SMEs, is an
end-to-end solution. Not only does it include the necessary technology, but
it is also a suite of services such as productization, sales and marketing
training, provisioning templates, and back office. Our solution enables
carriers to take the necessary steps to be a successful service provider
that can supply SMEs what they really want: A great value proposition and
customer service on demand.
IT: What are some of the key technology decisions that you have
AR: After having been through the
difficult times of being one of the first companies to deploy a hosted PBX
solution, we have learned a lot about what customers really want. The demand
is really for features that allow for more efficient placement of the work
force, interconnecting dispersed offices, and feature access for road
warriors. To meet these demands Kancharla has implemented a nationwide
network with complete QoS. To achieve the QoS we have pushed a lot of our
technology to the POPs in the local markets. This not only diversifies our
network but also allows for efficient paths to select for routing.
IT: How do your services and technology benefit carriers?
AR: The question facing service
providers is ï¿½What is more valuable to my company: the technology or the
customer base?ï¿½ If a company values technology, then it must be able to
withstand the tremendous hurdles of the time-to-market, resources, and the
capital required to deploy. On the other hand if the company values the
customer base, then how and where the technology comes from is irrelevant,
as long as it is appropriate for the application.
It is on this customer value premise that Kancharla focuses on. OmniVerse
is a rapid deployment platform that allows service providers to go to market
in less than 30 days. While we place great value on time, it is also
important to reduce the capital and human resources required for such an
undertaking, therefore our model is success based. This allows the service
providers to enter the market with very little capital, while only having to
pay for services once the subscribers are online.
Kancharla recently released a bundled approach to the package that allows
carriers to purchase our solution without having to go to a third party for
DID origination, long distance, and local number portability, further
shortening time-to-market and reducing expenditures.
IT: Describe your view on the future of hosted enterprise
AR: SMEs have been the most neglected
businesses ever since the inception of communications with regards to both
technology and customer service. Hosted solutions are finally going to
change that. Not only can they get the same technology and feature set as
the ï¿½Fortunate 500,ï¿½ but finally they will have access to the customer
service levels that they have always wanted. This is due not only in part to
the hosted platforms, but also the service providers deploying such
solutions who have created new business models based on the past lessons of
operational and capital inefficiencies.
What traditionally involved a truck roll now in the hosted model becomes
a matter of a mouse click. What was traditionally an expensive off-premise
extension is now a matter of simply reconnecting the phone. What was
traditionally an unpredictable bill at the end of the month is now
streamlined from one vendor at a fixed price.
It is these factors that drive the customers to hosted solutions,
creating great opportunities for service providers.
Contact the editorial director, Greg Galitzine, with comments or
questions about INTERNET TELEPHONYï¿½. E-mail (addressed to
email@example.com) is always
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