Daitan Group: Bringing Value Back to the Outsourcing Model

By Carrie Majewski (née Schmelkin), Director of Content Marketing, Content Boost

When the founders of Daitan Group came together—a group with more than 30 years of telecom history, including ample time at Lucent, IBM (News - Alert) and HP—they set out to solve a very real problem with the current outsourcing model: the negative connotation surrounding the industry.

Today’s outsourcing model faces a swath of challenges, from a shortage of innovation to high contractor turnover to a lack of geographic context to a lack of domain knowledge.

“Daitan Group was formed to try and overcome those problems and get the value back into outsourcing, which was initially there when the market first evolved,” Graham Holt, executive vice president sales and marketing, told WebRTCworld at the WebRTC Conference & Expo, taking place from June 17-19 in Atlanta. “Over the years, this value has gotten diluted and people are shying away from the traditional outsourcing locations.”

The Campinas, Brazil-based company, founded in 2004, has emerged as a leading software development services company. The company’s expertise and experience has helped a variety of businesses, from software startups to mature communications service providers, to grow through technology innovation.  From cloud and web solutions to mobility offerings, Daitan prides itself on delivering technology expertise to advance innovation.

Those that decide to go the outsourcing route with Daitan will enjoy the same benefits they would have realized had they decided to hire an in-house team to perform the tasks—but for a portion of the cost. Daitan puts together long-term teams for each and every customer; in fact, its very first customer has had the same technical lead on its team for 10 years.

That’s because the company prides itself on a 96 percent employee retention rate. Each team is hand-picked so that its clients have the right experts on hand.

“It’s like outsourcing but you get the experience of an in-house team with every member of the team aligned with your business vision,” Holt said. “If our customer is having pain, then each of our engineers has pain. We respond in the way an in-house team responds, and we are following WebRTC to help our customers move into that next generation of communication.”

While Daitan’s typical customer is any company in the communications space, the outsourcing vendor touts itself on being able to deal with any industry where there are frameworks, platforms, scalability and reliability. The company got its start with traditional telecom companies and has since evolved to work with a number of companies playing in the most popular spaces today, like cloud, WebRTC, and big data.

Daitan’s customers traditionally fall into one of two categories: a company looking for expertise and innovation or a company looking for an outsourcer to handle maintenance of existing products so its top IT technicians can focus on next generation product development. Its attention to the specificities of each customer is a shining differentiator for the company, according to Holt.

“What we do in every case is take time to understand the customer’s situation,” he explained. “We look at the technology domain we need to understand. If we work with a contact center company, for example, we need a contact center background. It’s all about the team selection.”

Since it comes down to a perfect marriage between Daitan and its clients’ core competencies, Daitan spends ample time educating itself on burgeoning trends to better serve its clients. Most recently, the company has been casting an eye toward WebRTC. The outsourcer attended its first WebRTC Conference & Expo two years ago as a participant, spending time listening to presenters from Google (News - Alert) and learning about the new technology.

This year, Daitan has been pleased to see that many attendees at this year’s show have moved on from the exploratory phase and have very real WebRTC solutions on display. In addition, it is taking center stage itself so speak on three panels Thursday, June 19, talking particular about the impact of NFV and IMS on WebRTC. 

“The interest in WebRTC has switched from last year to this,” Holt explained. “Last year, it was about education and people wondering when they should do it. Now there is urgency. People are jumping in to get things done. We have been working in WebRTC for over 18 months, and we would love to help anyone who needs help with WebRTC development.”

“WebRTC in its simple use cases can be simple, but what we find is that eventually you get more towards the same problems that telecom solved a long time ago—interoperability and scalability challenges,” he added. “These are the questions people are coming to us to answer.”

(source: http://www.webrtcworld.com/topics/webrtc-world/articles/381658-daitan-group-bringing-value-back-the-outsourcing-model.htm)