Australia'a iGo2 Joins InsideView's Program as Reseller, Master Agent

By Nathesh, TMCnet Contributor

Australian-based social technology product and services company iGo2 Group has joined InsideView's Partner Program as reseller and master agent to companies based in Asia-Pacific countries.

InsideView, a dealer in delivering social intelligence for boosting sales productivity, asserted that it is looking forward to working with iGo2 as it expands into the Asia-Pacific region. Asia-Pacific countries have enthusiastically embraced the social media revolution, and there's a huge opportunity for InsideView to broaden the message of social selling in this market. iGo2 offers customers tailored social technology solutions that range from methodology consulting to full social media implementations.

InsideView explained that as the amount of data available on the Internet has exploded, magnified by increased convergence of previously disparate “professional” and “personal” sources, so too has the need for sales to be able to harness this data to gain a competitive edge and grow topline revenue. In many regions especially the Asia-Pacific, more companies have adopted social media solutions for their marketing organizations but only very few sales teams are capitalizing on social selling applications and sales techniques. InsideView offers solutions and services that continuously aggregates and analyzes relevant, executive and corporate data from thousands of content sources to uncover new sales opportunities. Its decision to move into Asia-Pacific with iGo2 will propel the evolution from traditional sales models to those encompassing Sales 2.0 and Social CRM practices.

As a Sales 2.0 dealer, InsideView recognizes the value of partnerships and that is why it partners with like-minded sales and marketing consultants who are committed to driving real and measurable sales results for companies of all sizes. The partnership with iGo2 emphasizes a joint dedication to helping companies gain competitive advantages using social selling.

"Asia Pacific is one of the most active regions in social media and we see our customers and partners making strategic investments in Social CRM to help bring them to the next level," said Michael Green, CEO of iGo2, in a release. "We will actively recruit CRM VARs and Sales Effectiveness channel partners to more widely share the value InsideView delivers to companies seeking higher productivity and sales effectiveness."

(source: http://www.tmcnet.com/channels/master-agent/articles/128659-australiaa-igo2-joins-insideviews-program-as-reseller-master.htm)