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November 20, 2007

Jacada Selects Guy Tweedale to Head European Operations

ATLANTA & LONDON --(Business Wire)-- Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced the appointment of Guy Tweedale as Senior Vice President and General Manager, European Operations.

Tweedale has more than 18 years of experience in the IT industry and his background includes a strong focus on business process automation and enhancement in key areas such as customer management, field-based activities and financial control. Tweedale will be based in the company's United Kingdom office and will have management responsibility for all sales, service, partner development and marketing activities within Europe.

Most recently Tweedale served as Managing Director for Saratoga Systems in Northern Europe for their CRM and Mobile Data Access divisions. Tweedale has held a number of key senior management roles with companies such as Extensity, Microsoft (Visio), TDK (mobile communications hardware), and Toshiba (mobile computing platforms).

"The UK is a critical market for Jacada and we are very excited to have Guy join our global team," said Paul O'Callaghan, president of Jacada. "We are experiencing tremendous traction in the UK, having secured strategic contracts with companies including Vodafone, Capita and most recently, O2 (UK). Being the second largest call center market in the world, it is important for Jacada to have a European leader who has proven experience and success in these local markets. Guy has demonstrated organizational and strategic success within impressive companies that delivered complex product and services solutions. His leadership, experience, vision and energy will help Jacada continue to grow and succeed."

"I am thrilled to be joining the stellar team at Jacada," said Guy Tweedale, senior vice president and general manager, European operations for Jacada. "No issue is more critical to today's businesses than customer satisfaction and retention. Jacada is literally transforming the way organizations around the world connect with their customers and I look forward to significantly contributing to the company's global success."

About Jacada

Jacada is a leading global provider of unified service desktop and process optimization solutions that simplify and automate customer service processes. By bridging disconnected systems into a single, "intelligent" workspace, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada has more than 1200 customers and operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England; and Munich, Germany. Jacada can be reached at

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.


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