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October 04, 2007
Travelocity Chooses Salesforce.com SaaS CRM
By David Sims, TMCnet Contributing Editor
Travelocity has chosen Salesforce Software as a Service CRM to "manage its partner marketing program and relationships with hotel chains, rental car companies, cruise lines and airlines," according to the company.
The product allows Travelocity sales and marketing staff in North America and Mexico to share information and collaborate. Salesforce.com (News - Alert) partner Astadia deployed the product for Travelocity.
"Our partner marketing group tripled in size over the last three years. Before Salesforce, each of our team members was using spreadsheets or various other methods to track partner data, so we had no way of knowing all the activities in progress and how we could improve our efforts," said Markus Huber, director of partner marketing at Travelocity.
"Everyone in our partner marketing organization uses Salesforce daily, and we are gaining tremendous momentum," added Huber.
In September on-demand CRM vendor Salesforce.com debuted Salesforce Winter '08, which will expand Salesforce from four to six major application product lines with two new applications -- Salesforce Content and Salesforce Ideas.
Marc Benioff (News - Alert) and other company officials unveiled the new product at Dreamforce 07 in San Francisco.
These two new applications will “deliver Salesforce to every employee in the enterprise and empower customers to take advantage of the wisdom of crowds,” Salesforce.com officials said, adding that "the 24th generation of Salesforce will further extend salesforce.com's leadership in the CRM market by using the Force.com platform to bring Web 2.0 community-based technologies to the entire suite of Salesforce CRM applications."
The Salesforce Winter '08 release will expand the Salesforce product line from the original four CRM applications of Salesforce SFA, Salesforce Service & Support, Salesforce Marketing and Salesforce Partner Relationship Management to include Salesforce Content and Salesforce Ideas.
Salesforce.com officials, who claim to have "created the Software-as-a-Service category," now say they have "created the Platform- as-a-Service category," and are "the first multi-application, multi-category company in the on-demand industry."
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.(source: http://callcenterinfo.tmcnet.com/Analysis/articles/11857-travelocity-chooses-salesforcecom-saas-crm.htm)
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