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During a speech in Sao Paulo, Nokia
(NYSE: NOK) Chairman and CEO Jorma Ollila detailed how the fast-growing
Latin American market will play a large part in increasing the worldwide
base of wireless customers. He also shared how Nokia expects the number of
mobile users to grow to 2 billion in 2008. Additionally, Nokia took this
opportunity to introduce three new handsets for all major wireless
technologies, CDMA, TDMA and GSM, which will each be available in select
markets across the Americas, and also highlighted two new handsets
designed for emerging markets, including Latin America, unveiled just 2
weeks ago.
Ollila explained to the audience
how innovative new mobile services like games, imaging and music combined
with a strategy to make voice-centric handsets accessible to consumers in
emerging markets are the basis of Nokia's vision to help grow the global
subscriber base to 2 billion mobile users in 2008. He went on to detail
Nokia's three-fold approach to the Latin American
market: A commitment to Nokia's
local presence and understanding of each unique market in the region, a
focus to reduce the total cost of ownership, and to make Nokia the
preferred brand for consumers across Latin America.
"Nokia sees more than 80 percent
of global mobile subscription growth coming from emerging markets over the
next five years," said Ollila. "In Latin America, we foresee the number of
mobile subscribers exceeding 170 million in 2008, making this region one
of great importance for Nokia over the coming years."
Three new handsets, each
operating on one of the three major wireless standards in operation across
Latin America were also introduced:
-- For CDMA markets, Nokia introduced its first CDMA camera phone, the
Nokia 6225 handset. The Nokia
6225 phone features cdma2000 1X capability, a high-resolution VGA camera
and Java(TM) technology.
-- Demonstrating its commitment
to the TDMA market, Nokia introduced the
Nokia 6560 phone, the world's
smallest color-screen TDMA handset.
Along with its small size, the
Nokia 6560 phone features Java technology, a built-in handsfree speaker,
and an XHTML browser.
-- Nokia also debuted the
tri-band GSM Nokia 3200 phone, a camera phone that allows for the ultimate
in personalization with user-created cut-out covers. The Nokia 3200 phone
features EDGE technology, a high-resolution color display, and an XHTML
browser.
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