[July 24, 2003]

snom technology Wins 2003 TMC Labs Innovation Award

snom technology AG has won the Innovation Award 2003 from TMC Labs for its snom 200 phone with UPNP. The fourth annual TMC Labs Innovation Award, honors products that demonstrate innovation, unique features, and significantly contribute towards improving communications technology. TMC Lab awards are published and announced on TMC.

TMC Labs has built a solid reputation for providing the most objective and definitive product reviews in the industry. This year, TMC Labs received over 100 entries, from which 12 products were selected as winners in various technology categories. The TMC Labs report states, "We have given snom technology this Innovation Award for the snom200 IP phone because of its unique, open, standards-based, approach with UPNP to allow snom IP phones to operate behind residential routers and NAT firewalls supporting the UPnP standard as cost effective, easy and convenient way to provide connectivity and IP Phone provisioning. UPnP stands for Universal Plug and Play a initiative of the UPNP Forum which specializes in creating user friendly and easy ways to interconnecting devices."

snom VoIP phones when used with UPnP enabled routers, will automatically determine its public IP address and auto-configure port forwarding. This lets the snom phones register with a service provider and makes the phone accessible for incoming calls from the public Internet. This new feature of snom’s IP phones combined with the increasing number of UPnP supporting routers brings “Plug and Play” to VoIP service providers and virtually opens residential and small office markets worldwide to VoIP deployment. UPnP is another fundamental step in towards enabling VoIP an as an ubiquitous option to conventional telephony.

"snom technology is pleased that TMC has recognized snom and specially the snom200 for its innovative features” said Nicolas Pohland, executive director of snom technology AG. “snom has offered the first IP Phone to incorporate STUN with the snom100 and early 2003 with the snom200 launched the first IP phone to incorporate UPnP. Together with the snom’s mass deployment system SMDS and snom’s HTTP based firmware updating system offers ITSPs, ISPs and enterprise the lowest TCO and deployment cost option along with user friendliness and convenience."

“The NAT (network address translation) barrier was the biggest hurdle ISPs and emerging IP telephony carriers had to struggle with when acquiring new customers and now is eliminated for the market where low cost and minimum service requirements were the most critical elements,” said Pohland.

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