[July 14, 2003]

Global Response To Handle Customer Service For Hershey

Global Response, a full-service contact center, has signed an agreement with Hershey Foods Corp. to handle inbound catalog customer orders and customer service.

Because orders for chocolate can be customized and are time and temperature sensitive, the Global Response technology team customized Palettech, its award winning call center software, to support the Hershey gift-giving business rules.
Located in a warm climate, Global Response will not be affected by the powerful winter storms that Hershey contends with at the height of their ordering season.

"We are excited to have signed this agreement," said Jenny Super, Hershey's Catalog Business Unit Manager. "Global Response's special capabilities servicing the catalog industry will be a strong asset to our operations, particularly in the coming holiday season."

Global Response's CEO, Herman Shooster, said, "As a Pennsylvania native, I've always had a sweet tooth for Hershey's. And it's not just me. Our whole staff is unusually excited to represent such a quality, household name."

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