[July 30, 2002]

The Customer Management Gurus Group, A Consulting Firm, Launches

The CMG Group, LLC (The Customer Management Gurus) has been launched by former sales, marketing and call center senior staff and line managers to help companies integrate and organize their sales, marketing, service and e-business strategies around their customers.

CMG specializes in helping companies leverage customer equity to develop a sustainable competitive advantage.

"The most successful and progressive organizations recognize that customers are the common, unifying asset that enables disparate business units to finally share a common, executable business strategy," said Maria Barringhaus, principal and CMG co-founder. This shared view allows CMG to help companies differentiate their customers beyond transactional data, building powerful levers that drive organizational alignment and efficient resource allocation.

Barringhaus noted that "as former industry professionals, we understand our client's challenges and responsibilities; we ourselves have executed a number of mission-critical projects in a variety of business climates. For organizations that need professional service and interim staffing solutions, our pay-for-performance model is a breath of fresh air." CMG helps clients evaluate each service offering and return on investment before engaging them. Clients also enjoy a competitive fee structure that scales with their return on investment.

CMG's methodology drives accountability and is based on consistent value exchange. "Our customer-driven solutions enable clients to implement one or more modules at a pace that's commensurate with their culture, employee value propositions, infrastructure and current business goals," said Tony Jaros, principal and CMG co-founder. At the completion of each module, CMG helps clients evaluate the merits of implementing progressive modules and its contribution to the overarching strategic plan. "CMG's modular design enables clients to mitigate risk by validating the business case while they achieve higher performance levels by executing the strategic plan," Jaros said.

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