[May 17, 2001]

E.piphany Upgrades Its CRM Solution With Direct Sales Component

E.piphany announced Version 5.5 of the E.piphany E.5 CRM solution. Version 5.5 introduces E.piphany Sales, a direct sales application that combines extensive operational sales functionality with powerful real-time analytics, delivering insight and action into the entire sales process. E.piphany Sales is available in a zero footprint Web application for connected users and a mobile Web client version for remote users. Companies currently running E.piphany Sales include Credit Suisse First Boston, Deutsche Bank and Transamerica Capital.

"A powerful product architecture, unified platform support and overall ease-of-use makes E.piphany Sales an outstanding software application for our sales team," said Kevin Grant, senior vice president and CIO at Transamerica Capital Inc. "Now that we have an operational sales solution driven by intelligence, we've noticed an immense improvement in the effectiveness and efficiency of our sales force."

"Traditional sales force automation (SFA) systems have suffered from high costs, painful deployments, low user adoption and zero intelligence, resulting in failed implementations that yield no return on investment," said Roger Siboni, president and CEO of E.piphany. "E.piphany Sales has changed the game by offering an intelligent sales product with faster implementation cycles and lower total cost of ownership. The result is that sales forces now have the intelligence to take the right action, at the right time, for the right prospect or customer. Moreover, E.piphany Sales extends our E.5 vision of an integrated and intelligent marketing, sales and service suite."

"Next-generation sales applications must incorporate marketing and service across multiple channels to leverage enterprise-wide information from each customer touchpoint," said Beth Eisenfeld, Research Director, Gartner, Inc. "For a sales rep, the ability to apply knowledge and insight at the point of sales interaction offers value to the customer and provides mutual benefits to the sales executive and customer. Successful sales organizations will develop strong processes and leverage technology across the total customer experience rather than just focus on closing transactions."

Available immediately, E.piphany Sales enables sales people and sales managers to get the real-time customer intelligence they need to accurately forecast sales revenue, qualify leads, identify trends in the pipeline, prioritize sales opportunities based on value and identify cross sell opportunities, among other critical tasks. Configured for both connected and disconnected modes of operation, E.piphany Sales is accessible at any time and from anywhere, via Web browsers, remote laptops, wireless telephones, Palm devices, and other PDAs. The solution also synchronizes with several popular contact management systems, such as Microsoft Outlook and Lotus Notes, making information always available on the devices and applications that sales people use, enabling consistent treatment over time and across all channels.

E.piphany business partners, including KPMG Consulting, Inc. applaud the solution for its strong analytics foundation and Web heritage.

"E.piphany Sales is a strong complement to E.piphany's existing product suite. It will further our ability to implement intelligent software solutions that help enterprises increase competitive advantage with faster results and a lower cost of ownership," said Rand Blazer, chairman and CEO, KPMG Consulting, Inc. "We are also committed to additional training for our customer management professionals on E.piphany Sales so that we are able to maximize value to our joint customers."

"By coordinating our sales efforts using E.piphany's integrated applications, Pioneer can direct the appropriate sales resources to effectively service the client in a cost efficient manner," said John Linnehan, senior vice president of business development, Pioneer Investments. "Therefore, we wanted a sales solution that would allow our sales force to work with real-time information and interact with our sales specialists and home office to provide a comprehensive and seamless solution for our clients. This will empower our external sales force to work in unison with our entire organization."

[ Back To TMCnet.com's Homepage ]