[March 18, 2003]

RightNow Locator 3.0 Connects Web Site Customers With Physical Store Locations

RightNow Technologies announced the availability of RightNow Locator 3.0. The newly released RightNow Locator can increase customer revenues by more readily directing online shoppers to their bricks-and-mortar stores, dealers, and service locations. Simultaneously, customers also reduce their call center costs by answering common questions about store locations automatically on their Web sites.

RightNow Locator 3.0 adds PDA support, allowing companies to provide store information and maps to customers with mobile devices. Locator also provides more granular store selection criteria, allowing customers to find the most convenient location with a specific model or accessory for a specified product. Sales and marketing managers can now also "weight" stores and/or outlets to preferentially direct customers to favored locations.

Locator's "Click-to-Talk" functionality - which lets online customers automatically launch conversations with local in-store staff via their PCs - has also been enhanced in a variety of ways, including the ability to embed it in RightNow's flagship RightNow eService Center. This enables customers to connect with local in-store staff while they are in the process of searching for other types of answers on a company's Web site.

[ Back To TMCnet.com's Homepage ]