[February 15, 2001]
Netkey Unveils Comprehensive Kiosk Network
Management Solution
Netkey, Inc., a provider of
end-to-end software solutions for Web-enabled kiosks and ATMs, unveiled
Netkey Manager, a new solution for kiosk network monitoring, reporting,
analysis and content management.
Netkey Manager is the latest addition to Netkey's line of kiosk
software solutions used by leading companies including Borders, Yahoo!,
J.C. Penney, and Microsoft to sell to, inform and service their customers.
Kiosks Emerging As Key CRM Channel
Self-service kiosks are becoming a critical customer interface in the
retail, financial services, and hospitality industries as organizations
seek new ways to leverage their investment in Web-based information and
e-commerce assets. In the next phase of CRM technology, businesses are
increasingly demanding measurable Return On Investment (ROI) and full
integration of their kiosk networks with existing marketing and
communications channels to better segment customer bases and deliver
targeted messages, enabling the delivery of a single "customer
view."
Analysts predict kiosk networks will play an important marketing role
in the near future. "Personalized promotions will be tailored to each
consumer. Instead of reading today's... supermarket circulars, consumers
will scan their loyalty cards into kiosks built by Netkey...as they enter
the store," said Forrester Research analyst Robert Rubin in a recent
report.
"Netkey Manager helps provide a natural bridge between high-impact
CRM activities and customer retention," said Alex Richardson, CEO of
Netkey. "CRM initiatives impact Return on Sales (ROS) by
strengthening customer relationships, building loyalty, and enhancing the
customer experience."
Kiosk networks in the past have been difficult to manage and prone to
outages and breakdown due to the lack of a centralized, cost-effective way
to monitor, maintain, and analyze system performance. In addition, the use
of kiosks by consumers diminishes if kiosk content is not current or
attractive. Traditional PC network management tools are too costly and
complicated to effectively manage the unique requirements of public-access
kiosks systems.
Netkey Manager solves these problems with a purpose-built, Web-centric
architecture designed to maximize the performance, reliability and value
of kiosk networks. Netkey Manager is delivered through a hosted
Application Service Provider (ASP) model, allowing organizations to focus
on their business, and get on-line faster with reduced investment in
technology infrastructure, maintenance and support.
Netkey Manager Features Reporting And Analysis
Designed to facilitate an organization's responsiveness to its
customers through the kiosk channel, Netkey Manager can be used to collect
valuable customer information including number of users accessing each
kiosk; length of time a user spends on specific pages; type of research
obtained by a user; and customer purchase information. These uses can be
monitored by an individual location or by groups of locations so that
businesses have the most accurate and current information possible to
manage their kiosk operations as part of their CRM strategy.
Netkey Manager's report generator provides a complete analysis of kiosk
usage on a daily, weekly, or monthly basis. The customizable reports
include objects specific to the consumer and general information such as
sites visited, date, time, and kiosk location. Clicks and transactions
occurring on the kiosks can also be tracked so that the kiosk owners can
monitor the success of the project.
Security
Netkey Manager provides enhanced security because it does not require any
changes in the client's firewall infrastructure unlike other point
solutions that require TCP/IP ports to be opened for basic monitoring.
Netkey Manager works on a HTTP level and therefore no lower level holes
need to be opened.
Monitoring And Intelligent Error Response Management
Netkey Manager gives its users an analysis of kiosk up- and downtime,
troubleshoots hardware glitches, and pinpoints any communication
challenges. Clients are proactively alerted about problems with a kiosk
before trouble starts, as well as being immediately notified when a
problem does occur.
Users will also have the option to self-monitor their kiosks. Netkey
Manager's elegant and easily understandable interface allows users to see
at a glance if there are problems with any kiosk in an entire system. A
green icon indicates that a kiosk is functioning properly, a red icon
indicates a problem.
Content Management
The content module in Netkey Manager allows users to manage kiosk
content via a centralized database. Using this service, users can modify
and schedule the content of controlled sites, the look and feel of the
system, advertising banners present on the system, and multimedia content.
An added value allows for the localization of content for each kiosk based
on particular preferences or local services.
Technical Design
Netkey Manager has been developed to be independent of specific kiosk
technologies and peripheral devices. Netkey Manager has been designed to
fully leverage the latest Web-based technology to capitalize on accuracy,
scalability and flexibility. It has a highly extensible, component-based
architecture and integration is facilitated through an XML-based
interface. An extensible three-tiered architecture allows for the use of
processing power of individual kiosks vs. a central server.
Netkey Manager is available immediately. Contact Netkey for pricing.
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