[January 9, 2001]

eScene Launches StreamAlliance Partner Program To Promote Streaming For Business

eScene Networks, a provider of advanced streaming media applications and solutions for business, today announced the launch of its StreamAlliance Partner Program. The  new program is an aggressive partnering structure that enables streaming and storage infrastructure providers, Internet professional services companies, and video services organizations to expand their businesses and revenue channels by reselling and referring eScene's services to customers.

eScene's StreamAlliance Partner Program allows businesses in the streaming media value chain to extend their product offering and realize their full revenue potential. There are many advantages to becoming a StreamAlliance partner, including:

• Offering a complete streaming solution that includes key application technologies.

• Attracting new customers and increasing revenue potential.

• Retaining existing customers by offering a comprehensive streaming solution.

One of the first StreamAlliance partners, Circle.com, is known for providing leading Internet solutions to Fortune 1000 and emerging Internet businesses including IBM, MSNBC.com, Budweiser, GTE and drugstore.com. "eScene's StreamAlliance Partner Program enables us to offer highly flexible streaming solutions to our clients," said Kendall Allen, general manager of Circle.com, San Francisco. "As we begin exploring new territory with our most innovative clients, working with eScene will allow us to more quickly and cost-effectively integrate ecommerce and advanced content management tools into our clients' streaming initiatives."

eScene's StreamAlliance Partner Program is available to organizations offering services that fall within the streaming media value chain, such as streaming and storage infrastructure, video production, multimedia services, webcasting, tape duplication, video distribution, encoding, Web development, and other services.

"Video content providers need to integrate added services in order to stay competitive in today's changing market," commented Charles Ruddnick, president of FVS Media. "Joining eScene's StreamAlliance Partner Program has helped FVS Media increase its ability to stay ahead of our customers' growing needs without having to expend capital outlay to acquire in-house technology and services. On top of this tremendous value, we are able to generate revenue from reselling and referring eScene's streaming solutions." FVS Media provides a wide variety of film and video production services to corporate and agency clients including Hewlett-Packard, Apple Computer, AT&T, Ford Motor Company, United Airlines, and Kodak Eastman Company.

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