Hearing The Customers
The images and reality of customers using corded or bulky cordless
phones and contact center staff responding on heavy wired headsets,
tethered to cubicles are changing.
Today’s customers are on the move. Callers are using cellphones
and multimedia smart phones even in their homes, and
if they are on residential landlines chances are increasing that
those calls are being routed over the Internet.
At the same time more contact center staff are going places,
literally. Supervisors and team members are increasingly away
from their desks, discussing matters with agents and colleagues
face-to-face, participating in meetings and in training sessions,
while staying in touch. No more ‘off hooks’ i.e. taking off the
headsets. Those ‘centers’ are also increasingly in agents’ and
supervisors’ homes.
As well contact center staff want, and need, headsets that
provide greater comfort and less strain. Happier agents and supervisors
are healthier, more productive, better able to deliver
super customer-retaining service, and are more likely to stay.
These new realities pose challenges, however, when buying and
using headsets. It is no longer ‘one size fits all’ i.e. the long-familiar
over-the-head unit and wires. Contact centers now need
to look at models that have superior audio quality, flexibility,
and wearer usability to adapt to and respond effectively to
these new and changing environments.
That means must be an even more careful analysis when deciding
the cost/benefits of corded versus cordless and which features
of either types to select and from which manufacturer in
the purchasing decisions. Given that headsets connect agents
to the customers, the choice can make a difference in customer
interactions, and ultimately relationships.
Mobile/IP communications…and audio quality
Mobile and landline IP telephony, which are key parts of unified
communications (UC), provide increased functionality,
convenience, and cost savings. The tradeoff is too often poorer
sound quality and sometimes loss of signal. There are also
background noise from mobile users, like traffic, loud conversations,
and sudden sounds like a truck hitting the brakes that
come through with the talkers.
Contact centers should, when installing systems to enable
unified communications, buy high quality headsets systems
to match, and compensate for deficiencies. The investment
in new headsets is comparatively minimal—they usually cost
no more than $250 each--against the sums poured into new
contact handling technology.
Headset manufacturers are responding to the UC environments.
Plantronics (News - Alert)’ VistaPlus AP15 digital signal processor- based audio
processor improves incoming call quality by using firmware
developed originally for hearing aids to improve audio quality.
The audio processor also features AudioIQ, a proprietary sound
enhancement utilizing digital algorithms to provide unprecedented
clarity compared to legacy analog amplifiers and direct connect.
The Jabra headset line, made by GN Netcom (News - Alert), is equipped with
GN Netcom’s PeakStop(tm) technology that protects users
from harmful sound spikes and other loud noises.
“A quality headset is key to a successful unified communications
solution,” explains Matthew Baker, vice president, marketing,
GN Netcom North America. “This component enables
users to maximize their technology investment by allowing all
products to work together to deliver the best voice quality.”
Cordless challenges
Cordless headsets are slowly taking the place of corded sets
in contact centers and for good reason. They allow staff to
become more mobile, in the office, offsite, and at home workplaces
while enabling them to stay in touch.
Cordless units are also less hassle to use compared with corded
models because the wires often get in the way of body movements.
GN Netcom reports that some customers have their
agents stand when making outbound calls because they found
the practice increases productivity by making the staff more
alert. That technique requires cordless sets.
The chief downside of cordless seats is higher costs: they are about
25-30 percent more expensive than corded models. Another potential issue is interference with other
devices, like WiFi (News - Alert) networks and some Bluetooth
units. Cordless models have varying
ranges and there are limits to talk time
from the batteries. The challenge is finding
the right models that have the desired quality
in often noisy environments, needed
range, battery life, minimal interference,
and superb wearability.
GN Netcom says that cordless units that
have automatic radio power management
provide less overheard and greater
efficiencies resulting in longer battery talk
time. To keep the headsets live contact
centers can purchase a separate charging
unit and second headset for 24/7 support.
Most contact centers, it says, are not demanding
that a single headset can provide
talk time greater than 12 hours.
Jabra (News - Alert)’s GN9120 DUO offers up to 300
feet in range and up to eight hours of
talk time. The new and complementary
Jabra GN9125 operates on the digital
enhanced cordless telephones or DECT (News - Alert)
6.0 3G standard that is low-interference
and high quality. It supports up to 12
hours of talk time and has an electronic
hook switch for integrated remote answer
and calling. DECT 6.0 operates on
the 1.9GHz frequency spectrum compared
with 2.4GHz spectrum on standard
cordless sets such as the GN9120.
Sennheiser Communications (News - Alert)’ new
VMX Office system enables users to
make and take calls in their offices, on
the road, and/or in their homes with
great range and quality, plus wearer
comfort. The VMX Office is comprised
of a Bluetooth-enabled headset and
a base station for use with a desktop
phone console or connection to a PC
soundcard. It has 30 feet range with
Bluetooth and up to 100 feet with the
base station. The headset powers up automatically
when opened, and switches
off when closed, eliminating worries
about standby time.
VMX Office also features VoiceMax,
which dampens intrusive background
noise and enhances the human voice. It
has in addition ActiveGard, which automatically
reduces volume surges in milliseconds
to protect the wearers’ hearing.
Going Cordless
Cutting the wires and going to cordless headsets can make a big difference
in contact center operations, and service to customers and
users. Witness Kingston Technology, whose MIS help desk, located
in Fountain Valley, Calif., went wireless in October, 2007. The
team, which has eight agents, resolves support issues from customers
and employees.
Kingston switched to Plantronics’ CS70N and Voyager 510 cordless
headset systems from the older H-series corded models, most commonly
the Plantronics H51. Both styles are lightweight, limit noise,
and have excellent audio quality.
MIS employees could choose which cordless headset they wanted.
Most selected the CS70N because it allowed them to receive calls
away from their desks. The others picked the Voyager 510, which is
Bluetooth-enabled, because they also wanted a headset that synced
with both their mobile and work phones.
“Because our help desk team is relatively small, we were seeking
a way to improve their service capabilities and be more efficient,
“explains Theron Sanders, MIS Help Desk Manager, Kingston
Technology. “They are frequently away from their desks providing
technical support to our employees, yet they have a steady stream of
incoming help desk calls to handle. Therefore, they needed a way to
be accessible and productive away from their desks. The Plantronics
cordless headsets permitted this flexibility and functionality.”
The results have been impressive. The MIS Help Desk experienced
an approximate 30 percent productivity gain while hold times have
dropped in the first seven months of going cordless. The team has
closed problem tickets faster and finished projects sooner.
Employees have also been happier because the team is more accessible
and has greater flexibility to attend to their issues in a faster manner.
They have also been healthier as they have experienced less neck and
back pain experienced by using other phone systems.
“The MIS Help Desk crew’s Plantronics headsets have enabled them
to multi-task, and therefore be more productive, because they can
now answer calls away from their desks,” reports Sanders. “Instead
of running back and forth from hardware projects to pick up their
phone, they can answer with the simple push of a button on their
headsets and, once they’ve determined if it’s necessary, return to their
desks to assist the callers.”
“We are seeing more use of wireless headsets as the technology,
as demonstrated in the VMX Office, has improved,”
reports Eric Palonen, Sennheiser USA’s Product Manager.
“The improved digital signal processing has cut down noise
from both background and from cell and IP calls and has
made these headsets more affordable. The design has made
the sets comparable, from quality and wearer comfort perspectives,
if not better than similar corded units.”
Wearer Comfort
Increased agent comfort as well as improved productivity is
now part of today’s headsets. Happier agents are more productive
and tend to stayy longer, decreasing turnover.
Plantronics’ new EncorePro wideband headset combines
lightweight comfort with a sleek design normally associated
with consumer headsets. EncorePro also features a noisecancelling
microphone and unique sliding boom for precise
microphone positioning. This feature improves intelligibility
for clear conversations and minimal misunderstanding
between agents and customers.
Jabra’s new GN2124 headset has a neckband option that
improves comfort and wearability. Many people don’t like
the having their hair or scalp squeezed by headbands, or
have their ears pulled by over-the-lobe earhook pieces.
Neckbands provide a great choice to those users that want
greater comfort and flexibility, which is key when agents
are wearing headsets for most of the entire time they are
connected to callers.
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