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TMCnet Online Community News

Introducing the New TMCnet

September 28, 2012

If you frequent TMCnet, or visit your online community by way of our homepage, you may have noticed some pretty significant changes over the past couple of weeks. In order to keep up with the technology ecosystem and the ever-changing Web, we decided to give our website a complete overhaul to maximize the viewership experience not only for our organization but for our community sponsors as a whole.

The new TMCnet presents a more attractive, easy to navigate experience of accessing the most relevant, engaging and important information that our audience is most interested in reading every day. Today’s sophisticated Web users demand that the information they seek online be made readily available to them without having to sift through pages of irrelevant or less desirable content before reaching what they are looking for.

Our new site is better organized to highlight and feature the most important assets and elements built into TMCnet and its online communities by presenting only links to news stories and feature articles focused on today’s most important communications technologies. This in turn helps TMCnet’s organic rankings on major search engines to improve for key terms.

An enhanced experience for TMCnet users will generate more traffic for the site thereby generating more views for all ads, resources and articles featured on each community. More viewers means more downloads, more clicks on ads and more activity for lead generation programs.

The refined look of your TMCnet Online Community creates specific focal points that direct readers to calls to action and important articles, with fewer distractions. By reducing the opportunities for a viewer to click a link in a navigation bar and leave your community, the new design of TMCnet will generate more clicks for each of your calls to action and other click-worthy assets.

Who says change has to be an unwelcome experience? Sure it can be, but the right kind of change can instead open up a number of doors for further opportunity. For more information on how to navigate our new site or your online community, visit www.tmcnet.com.




Edited by Stefanie Mosca

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