TMCnet Online Community News

What the Royal Wedding Taught Us About Social Media

There were over 2.7 million mentions of the Royal Wedding between Prince William and Kate Middleton across a 24-hour period on varying social media websites, according to a recent article from The Atlantic. USA Today also reported that 65% of all Royal Wedding-related Internet traffic derived from American users. ABC news did a feature on how Britain’s police forces used social media to monitor brewing anarchist plans to disrupt the wedding. And the BBC couldn’t even hold up its end of the bargain, with its website crashing around 11:13am on the day of the wedding due to the overwhelming numbers of users.

If there’s one thing we learned from the use of social media during the Royal Wedding, it’s that we are part of a seemingly shrinking world made more closely knit by our increasing use of social networks, which means now is the time to incorporate it on your Online Community.

It has become more clear that social media is not a passing fad with which we are temporarily fixated. Heck, whole revolutions have been spurred on by Facebook (News - Alert). There is no reason to keep trying to boost the presence of your online community with a couple of blog posts: It’s time to host that Twitter button!

Either Americans are way more obsessed with British culture than we are willing to admit, or we’re just way more obsessed with social media in general. Those of us who watch the wires are inclined to think it’s the latter. So, lesson #1: Don’t underestimate the power of an egotistical culture to make your content viral. Talk to your TMCnet designer about implementing social media buttons on your Online Community today to leverage all the connectivity possibilities out there, and check out this recent article about how best to do this.

Thanks, Kate and Will, for reminding us that there really is no end in sight when it comes to the power of social media and its influence on culture. We wish you well in your new life as the most stalked couple that side of the pond, but then again, you should be used to it by now. 

To discuss how to implement the methods outlined in this article on your own TMCnet Community site, please contact a member of your dedicated TMCnet team.

About TMCnet Online Communities

TMCnet Online Communities are news-generated, content-rich portals that position your company as the leading “go-to resource” for your industry group. TMC (News - Alert) has been building Online Communities for over 10 years, and continues to be the market leader at developing these successful sites for our customers.  To learn more about the TMCnet Online Community program, please contact Anna Ritchie [email protected] or call 203-852-6800 x 107. You can also visit us online at http://www.tmcnet.com/community.

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.