TiVo Inc., the creator of television services for digital video recorders (DVRs), and Amazon.com (News - Alert) Inc. have announced that TiVo subscribers can now browse, purchase and rent Amazon Unbox movies and television shows directly from the TV screen via their TiVo box.

 

The new service is available to all broadband-connected TiVo Series2 and Series3 subscribers. The subscribers can choose from thousands of movies to rent from $1.99 to $3.99, to purchase from $9.99 to $14.99, or thousands of television shows to purchase for $1.99 per episode.

 

To celebrate the new feature, “Buy on TV,” new customers will get an additional $15 instant discount when they purchase any TiVo Series2 Dual Tuner box with service plan prior to July 23, 2007. Additionally, they get a free (factory-renewed) wireless adapter.

 

TiVo subscribers will now be able to browse, purchase and rent within the TiVo user interface from pre-selected categories of popular movie & TV titles from Amazon Unbox including Top Movies, Kids & Family, Foreign Films, and more.

 

Additionally, Amazon Unbox fully integrates with TiVo’s new innovative search function, Universal Swivel Search which enables viewers to seamlessly link from descriptions of one program to all others that have common elements, including program name, actors, or suggestions based on other viewers' feedback. These two browse and purchase methods will enable customers to easily access the thousands of movies, television shows and other video titles that Amazon Unbox on TiVo provide.