mywaves has launched SND2MBL feature enabling Music video fans everywhere to watch their favorite Nettwerk Music Group band on their mobile phone. SND2MBL is a free, easy to use mobile video service that brings Web videos to the mobile phone, across all carriers.

 

The first Nettwerk bands to offer this feature to their fans include Barenaked Ladies, Jars of Clay and The Format. Nettwerk artists’ podcasts will also be mobilized by mywaves as channels on mywaves Web homepage including Nettwerk artist, Avril Lavigne's new Make 5 Wishes manga podcasts.

 

SND2MBL is reportedly free for users with a video capable phone, and a supporting data plan.

 

“Working with mywaves to mobilize our artists' Web video content is another way to further extend the relationship with their fans around the world. SND2MBL allows fans to access their favorite artists' music content anywhere they want and in whatever medium they're looking to receive it,” said Terry McBride, CEO of Nettwerk in a press release.

 

McBride continued: “SND2MBL also gives our up and coming artists a vehicle to gain exposure through word of mouth and viral mobile video sharing; it will be a great means of discovery for all our artists.”

 

Rajeev Raman, mywaves CEO believes working with Nettwerk is the perfect way to connect their global audience of mobile users with some of their favorite music artists and provide the artists with another medium to connect with their fans.

 

Nettwerk Music Group is a privately owned record label and artist management company in Canada responsible for managing some of North America's biggest artists like Sarah McLachlan, Avril Lavigne, Barenaked Ladies and many others.

 

Headquartered in Sunnyvale, CA mywaves inc. is a global, carrier agnostic mobile video company that can mobilize all web entertainment, broadcasting thousands of channels of personalized entertainment to mobile phones worldwide.