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April 19, 2007

Intel System-On-A-Chip Media Processor to Enhance Consumer Electronics Devices

By Niladri Sekhar Nath, TMCnet Contributing Editor

Intel (News - Alert) Corporation has introduced the Intel CE 2110 Media Processor - a highly integrated media processor for the consumer electronics (CE) market segment that will power a new generation of devices, such as digital set top boxes and networked media players, and bring consumers advanced in-home information and entertainment services.



 
The Intel CE 2110 Media Processor is a complete system-on-a-chip (SoC) architecture that combines a 1GHz processing core with powerful A/V processing and graphics, and I/O components, onto a single chip. This all-in-one component design becomes increasingly important in today's marketplace as CE manufacturers look to accelerate time to market, and develop smarter, more cost-effective consumer electronics designs that provide the processing performance, flexibility and headroom needed to deliver advanced revenue-generating services, such as Voice over IP (VoIP), video phone, interactive gaming, enhanced karaoke and e-learning.
 
"The Internet is a powerful disruptive opportunity for the CE industry," said William O. Leszinske, Jr., general manager of Intel's Consumer Electronics Group in a statement to the press. "Intel's work with the CE ecosystem to power new intelligent devices will help accelerate the availability of a new range of exciting Internet-based information and services, and video entertainment experiences for consumers throughout the home."
 
Chunghwa Telecom (News - Alert), a telecom service provider in Taiwan, has adopted the new SoC media processor for its Multimedia on Demand (MoD) service deployment. Based on the new Intel media processing platform, Chunghwa Telecom will expand its high-definition video content, karaoke, e-banking and e-learning services, and introduce emerging usage models to consumers.
 
Intel and Chunghwa Telecom will conduct research to ensure a deeper understanding of consumer needs and desires in Taiwan, which will then help Chunghwa Telecom design and deploy solutions that transform how consumers absorb television-based content and services.
 
The Intel CE 2110 Media Processor includes a powerful embedded 1 GHz Intel XScale CPU, MPEG-2 and H.264 hardware video decoders, DDR2 memory interface, 2D/3D graphics accelerators, and is supported by a modular software development environment. The platform architecture also allows CE developers and manufacturers to deliver pure IP or hybrid set top boxes designed to receive content from IP and digital broadcast pipes.
 
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking.
 
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