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Yahoo! Inc. has expanded the reach of the popular new Yahoo! oneSearch service to the Mobile Web in the United States. The innovative search service was initially launched in Yahoo! Go for Mobile 2.0. The service is now accessible on over 85 percent of mobile phones through the mobile Web and is also available through the gamma version of Yahoo! Go for Mobile 2.0.
Yahoo! oneSearch is the outcome of Yahoo!'s (News - Alert) deep experience, investment and expertise in search on the desktop and associations with leading content providers.
"Yahoo! oneSearch has already started to change the mobile search game by fundamentally improving the way consumers' access and use the Internet on their mobile phones," said Marco Boerries, senior vice president of connected life, Yahoo!, in a statement. "Consumers that have tried oneSearch love it, telling us it's easier and more helpful than any other mobile search services they've used. We are delivering the results consumers want with just one search, not a list of Web links."
Yahoo! oneSearch makes searching for and finding information faster by providing relevant results right on the page such as news headlines, images, business listings and more as well as easy navigation to other websites.
According to the news release, Yahoo! oneSearch on Yahoo!'s Mobile Web site has sponsored search results and display advertisements built into the experience. This way the service further extends the reach of Yahoo!'s advertising services to the mobile environment and enabling advertisers to reach consumers on their mobile devices across major mobile operators. Consumers has the freedom to click on an ad to go to the advertisers' mobile web site or a landing page to get more information about the advertisers' offerings, including the ability to call the advertiser.
Don't forget to check out TMCnet’s White Paper (News - Alert) Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking.
Internet Protocol (IP) | X | | IP stands for Internet Protocol, a data-networking protocol developed throughout the 1980s. It is the established standard protocol for transmitting and receiving data
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