By Leo Blanco
TMCnet Contributing Writer

emoze, a subsidiary of the Emblaze Group, underscored the strengths of their cutting edge Push Technology at the ongoing IBM (News - Alert) Lotusphere 2007 in Orlando, Florida. This comprehensive solution automatically forwards emails, calendars, tasks, and contacts to the users’ mobile devices or mobile phones as soon as they are sent.  More importantly, this application is free and easily downloaded from emoze website (www.emoze.com).

emoze anticipates tight competition against industry leader BlackBerry and emerging competitors like Microsoft (News - Alert) and Intellisync. Nevertheless, Benny Ballin, CEO of emoze, remains confident about their new technology and claims several distinct advantages over other solutions.

“With the success of Research in Motion (News - Alert), the BlackBerry has changed the way corporate users communicate on a day to day basis, but it is still the privilege of an ‘elitist few.’ At emoze, we believe that mobile push email and personal information management (PIM) data should be user friendly, available at a low cost and easy to use service on standard, off-the-shelf mobile phones and mobile devices,” Ballin said in a press release.

A number of benefits evident to emoze are the following:

--Free for charge and accessible 24/7 to all users.

--Unlike other solutions in the market that requires periodical connections to email server, emoze automatically pushes emails, contacts, calendars, and tasks to mobile devices as soon as they are sent.

--Supports major mobile devices like Nokia, Motorola, Palm and Samsung (News - Alert). It is also compatible with mail applications like Outlook and Lotus Notes, web services Yahoo Mail and Gmail, and device operating systems such as Microsoft Mobile, Symbian UIQ, Microsoft Smartphone, and Symbian Series 60.

--Integrates AES – 128 encryption, authentication, and symmetrical keys to provide utmost data security over the network.

--Setup and installation is very quick and simple. No IT assistance is needed.

emoze, a wholly owned subsidiary of Emblaze Group, aims to make electronic messaging completely mobile.

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Leo Blanco is a contributing writer for TMCnet.