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January 11, 2007

ClearSky Mobile Media Provides Mobile Content for Latin Superstar

By Anuradha Shukla, TMCnet Contributing Editor

ClearSky Mobile Media, Inc., a provider of mobile data and entertainment services, announced Wednesday that they will be the exclusive worldwide provider of mobile content such as wallpaper, video clips and ring tones for Hector Suarez, the popular Latin entertainer.




Hector Suarez, a superstar and entertainer is based in Mexico and is also known as the “voice of the people.” The entertainer is best known for his political satire-based sketch comedy shows “La Cosa” and “La Otra Cosa,” which have become part of the comedic cultural fabric of Mexican and U.S. Hispanic television.

Carriers will use ClearSky’s integrated mobile content to provide their subscribers access to video clips of Suarez’s famous characters, wallpaper images of Suarez, and ringtones featuring the most popular sound bites from Suarez’s programs.

TelCel in Mexico is reportedly the first carrier to launch the content this month. Content will also be made available to operators in Venezuela, Chile and the United States immediately.

Dean Fresonke, CEO of ClearSky Mobile Media, expressed is excitement to be able to offer content of this level to carriers in the U.S. and Latin America.

According to Fresonke with a purchasing power of approximately $736 billion, and a population of approximately 44 million in the U.S., Hispanic-Americans are a critical market segment for the U.S. carriers to serve with relevant, market-specific, mobile content.

ClearSky Mobile Media also offers a full complement of ringtones, videos, games and images for the Hispanic marketplace. Multiple carriers in Latin and South America are already using ClearSky Mobile Media's services, and the company is bringing this experience to carriers in the United States to help them accommodate the growing Hispanic American market, which today makes up about 14 percent of the U.S. population.

“I’m excited that my fans will be able to download their favorite clips and use my voice as a ringtone,'' said Hector Suarez in a press release.

He continued: “‘La Raza’, my Mexican fans, are an extremely loyal group of people that see me as someone who tackles their issues, and I wanted to give them one more way to express themselves through my characters. I chose ClearSky Mobile Media to distribute my content because of their track record and legacy as a pioneer in the mobile data industry.”

ClearSky Mobile Media is redefining how wireless data can be applied to the mobile media market in order to facilitate revenue growth, brand exposure and richer content. With its innovative, high-quality portfolio of mobile data and entertainment solutions for carriers and MVNOs, ClearSky Mobile Media is providing relevant, market-specific, mobile content solutions to the mobile media marketplace.

Want to learn more about mobile content solutions? Then be sure to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.

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Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.







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