The companies say that DeviceAnywhere can help with its cost-effective solutions to reduce their mobile games development time and also bring them to the market quickly.
DeviceAnywhere is a product that provides convenient and cost-effective end-to-end solutions for mobile content development, monitoring, testing and deployment enabling application developers to bring content to market faster.
PlayPhone ( News - Alert) provides personalization and entertainment content from partners such as Sony BMG, EMI, and Disney, in English and Spanish to mobile consumers anytime, anywhere. Playphone also powers subscription-based mobile destinations for entertainment and retail brands like Wal-Mart, ABC Television, Cartoon Network, and Adult Swim.
Tapatap deals in social mobile gaming delivering mobile and Web sites where users can create, enter and play user generated or sponsored contests by consumer brands.
DeviceAnywhere having off-shore initiatives and testing teams in China and Brazil is very convenient to Playphone. “As is the case with a large number of mobile game companies today, PlayPhone has set up offices around the world to ensure a global presence and to provide our customers with the most comprehensive worldwide services available,” said Luis Novo, Vice President of Engineering for PlayPhone. “DeviceAnywhere empowers our off-shore engineers to access hundreds of real handsets for development and testing. Without DeviceAnywhere, it would be nearly impossible – as well as costly – to conduct off-shore testing and keep up with today’s fast-paced mobile gaming market.”
Tapatap, which primarily develops on North American handsets, has said that DeviceAnywhere solutions are both time-saving and cost-savings. The testing solutions remove the need for purchasing physical handsets and carrier plans to test their mobile sites. The company says that DeviceAnywhere provides the means to acquire every handset for ensuring that the mobile Web sites are thoroughly tested and then provide users with unique mobile social gaming experience.
“Studies have determined that mobile users choose games based mostly on name and brand recognition – as a result, the top 10 mobile game titles account for 20% of all purchases in the sector,” said Faraz Syed ( News - Alert), chief executive officer and co-founder of DeviceAnywhere. “It is therefore imperative that developers efficiently separate themselves from the pack to survive in this competitive ecosystem. DeviceAnywhere provides the tools developers need to create higher-quality, rich applications that result in the ultimate end-user experience with content that consumers will embrace and recognize in the marketplace.”
Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.
Edited by Michael Dinan
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