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July 01, 2008

Movaya, IG Fun to Distribute Mobile Games

By Anil Sharma, TMCnet Contributing Editor

Movaya, a provider of mobile content distribution software solutions, has entered into a partnership with IG Fun as per which Movaya will distribute IG Fun’s array of mobile games directly to the mobile marketplace.
 
As part of the pact, IG Fun content will be readily available to the mobile community via Movaya’s PlugNPlay system, a free to use e-commerce solution for mobile content. Games available immediately through Movaya’s system include selections from IG Fun’s broad catalog of casual and action titles including Battle Chess, Bruce Lee Iron Fist and Tradewinds 2.



 
“We’re pleased to work with Movaya to bring our games to Movaya’s distribution network,” said Sean Malatesta, chief executive officer at IG Fun, Indiagames’ international publishing division. “We continue to look for ways to reach the global audience of mobile gamers and Movaya’s system enables us to reach hundreds, and soon to be thousands, of points of distribution with a single relationship.”
 
IG FUN has developed and published licensed titles with major Hollywood movie studios, according to the company, including 20th Century Fox, Miramax, New Line Cinema, Sony Pictures and Universal Studios.
 
Indiagames Ltd. is India’s benchmark mobile and online games company and a leading global mobile game publisher, according to the company. The company is engaged in publishing and developing games across various platforms including online and mobile Indiagames’ products are developed and published across all major technology platforms and are distributed through partnerships with mobile operators in over 75 countries, company officials say.
 
“Movaya is excited to add IG Fun to our growing list of catalog partners,” said Phil Yerkes, chief executive officer of Movaya. “Indiagames, the parent company for IG Fun, is one of the longest established and most innovative mobile games companies and it is fantastic to be working with them.”
 
Movaya is a Seattle-based technology company, whose mobile-content management and distribution software system allows mobile game publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile gaming marketplace.
 
Movaya’s PlugNPlay is the company’s flagship product, which brings together Mobile Game Publishers, Online Retailers and consumers in one marketplace for mobile goods. Movaya is powering the off-deck, mobile gaming industry.
 
Over the coming weeks, Movaya is expected to announce additional partnerships with other leading mobile game publishers.
 
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
 
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