Exponentia and Labatt Breweries have the launch of Bud Light PlayAction Live for hockey aficionados. The live online interactive prediction and trivia game is available on TSN.ca and can be played for the rest of the NHL regular season and playoffs on TSN.

 

Andrew Gregory, Managing Partner of Exponentia, commented on the live online platform, “Bud Light PlayAction Live gives the fans a unique, engaging interactive experience. It takes the fans out of their armchairs and right to the center of the action, playing along live and competing with friends for great prizes.”

 

Since its establishment in December, Bud Light PlayAction Live allows fans to make live predictions while watching each game. These include generating responses for the following questions: “All-Tied Up! Who will score next?”, “Going to Overtime: How will this one end?”, and “Power Shortage! Will Ottawa score on this power play?”

 

Accurate predictions triggered by the live action receive points. The winner of each game receives a Bud Light prize pack. One winner will win a plasma TV from Pioneer and Blu Ray DVD player. Bud Light is the official sponsor of the NHL in Canada.

 

Exponentia and TSN.ca have worked in alliance for over five years in order to bring innovative interactivity to sports fans. As of 2006, Exponentia launched the first live mobile prediction game with the NHL. A year prior, they launched a similar game for golf in North America with the Skins Game on TSN, and the year prior to that they launched it for hockey in North America with the IIHF World Junior Championship.

 

Matt Ramella, Media and Interactive Strategist, Labatt Breweries of Canada commented, “We are excited to partner with Exponentia and TSN to create the Bud Light PlayAction Live digital platform, the most advanced interactive live sports application in the market today. Exponentia’s proven leadership in the area of live audience interaction, combined with the reach of the NHL on TSN broadcasts, allows Bud Light to connect and drive relevancy with NHL fans across the country. Not only does the PlayAction Live experience amplify Bud Light’s sponsorship of the NHL, the fun ‘play-along-live’ concept enhances the game when watching with your friends.”