Marchon Eyewear, a distributor and manufacturer of designer and sports technology eyewear, has introduced Marchon3D’s new collection: EX3D eyewear.

Marchon3D, a division of Marchon Eyewear, markets 3D eyewear featuring a portfolio of patented and patent-pending M3D™ lens technologies that stand apart from all other premium 3D lenses due to its unique, optically contoured lens design.

According to a press release, EX3D enhances the consumer’s 3D viewing experience while giving them the option to personalize their look with an array of frame and color choices to suit individual tastes. The launch collection includes 25 styles to outfit the whole family.

David Johnson, Marchon3D president, said that ghosting and light reflections are less of an issue in a dark theater, but when viewing 3D content at home there is a variety of lighting conditions that can negatively impact your experience. He added that EX3D addresses these issues and functions in all light conditions. It allows the wearer to go from the theater, to passive technology video game consoles, to passive 3D televisions and laptops without ever changing their glasses.

The unique curvature of M3D lenses offers greater image immersion without peripheral distractions. They also provide high-definition 3D optics, increased picture clarity and ultra-high 3D contrast while minimizing light contamination, distortion and haze.

Each style within the EX3D collection is RealD certified with scratch-resistant lenses that provide 100 percent UV protection. The revolutionary 3D eyewear works with most passive 3D technologies. The collection retails for $30 to $35, and will be sold in theaters, electronic retail stores and select e-commerce sites.

Hannah Sarbin, vice president, New Business Development for Marchon Eyewear, said that as consumers invest in 3D electronics, they’re looking to personalize their 3D eyewear to fit both their aesthetic and technological needs.