It appears that Microsoft’s $500 million marketing campaign for the Xbox Kinect, a gaming system combining a hands-free controller with the Xbox 360 console, already shows signs of success. Amazon U.S. and Best Buy’s (News - Alert) website are no longer taking pre-orders for the gaming system. Bundles with the new Xbox 360 can be collected in your checkout cart before Black Friday (News - Alert), but the Kinect bundle is no longer to be found via Amazon and Best Buy Web.
Microsoft promises to deliver and plans to introduce, on Nov. 4, a $299 Kinect bundle that includes a slimmed down 4GB Xbox 360 console equipped with the Kinect sensor bar, as well as features Kinect Adventures, an exploration game designed to take full advantage of the Kinect technology. The highly anticipated addition of the Kinect sensor bar, which directly plugs into the Xbox 360 console, features a camera, audio sensors, and motion-sensing technology that tracks 48 points of movement on the human body. Microsoft (News - Alert) and its partners will ship a number of activity games in November, taking advantage of Kinect's ability to mimic human body movements.
GameStop and Wal-Mart appear to be the only retailers looking to increase their pre-order POs. The U.S.’s and the U.K.’s pre-order sellouts seem to indicate that Microsoft’s rebuttal to Nintendo Wii is a success, and more of a family gaming system.
Toys "R" Us will soon find out the Kinect’s place in family hearts this holiday, opening its flagship store in New York City at midnight, Nov. 4, marking Kinect’s launch date. Richard Barry, Toys “R” Us’ general merchandise manager, said in a statement, “The very first time we saw Kinect, we knew it would be a ‘must have’ item for the holiday season.”
Microsoft is hoping to sell three million by year's end. Jaclyn Allard is a TMCnet copy editor. She most recently worked on the production team at Juran Institute, a quality consulting firm producing its own training and marketing materials. Previously, she interned at Curbstone Press, a nonprofit publishing press in Willimantic, CT, and fulfilled the role of Editor-in-Chief for the literature and arts journal published by the University of Connecticut. To read more of her articles, please visit her columnist page.
Edited by Jaclyn Allard
|