Italian mobile entertainment company Buongiorno has reportedly opted for Vidiator’s (News - Alert) multimedia Xenon Streamer as mobile streaming installation. According to a press release, Buongiorno will leverage Xenon's server-side playlist feature to help subscribers sample WAP-based ring tones before purchase.

Using Xenon Streamer, customers will be able to create personal server-side music playlists from their preferred ring tones, or mix and match music clips through Buongiorno's Internet website. They can also listen to their streamed playlist using the standard 3GPP-streaming player on their handsets as well.

Buongiorno is a worldwide provider of digital entertainment, partnering with over 80 leading carriers in 30 countries, serving over 60 million customers.

"Vidiator's encoders provide the highest quality, carrier-grade content encoding we've seen, enabling us to offer the best to our customers," said Ulderico Arcidiaco, CTO of Buongiorno, in the release. "The new installation of Xenon Streamer enables us to offer a much-requested ring tone sampling service, which we anticipate will increase our revenue. Xenon Streamer also enables server-side, user-generated music streaming services, which we believe will be popular. Assuming this installation goes well, we plan to expand the use of Xenon Streamers in future deployments."

In addition, Buongiorno has opted for Xenon Offline Encoder as it complies with all applicable international standards, facilitating real-time conversion of all current analog or digital audio and video signals. The encoder is capable of encoding media clips into 3GPP and 3GPP2 -standard formats for compatibility with all standards-compliant mobile handsets. That’s why leading operators around the world have opted for the Encoders for their high quality and optimized encoding algorithms.

"Buongiorno's installation is another example of first-tier content aggregators using Xenon Streamer and Encoders for mobile audio and video streaming," said Connie Wong, Vidiator CEO. "In Xenon Streamer, Buongiorno will find a carrier-grade, robust, handset-agnostic, feature-rich platform which will open additional rich-media revenue opportunities for them beyond the ring tone sampling service. Vidiator is committed to the success of mobile multimedia by delivering the industry's best and most advanced mobile multimedia technologies and solutions."

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Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking. To see more of his articles, please visit his columnist page.

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