Cahners In-Stat Group is
relentless in their coverage of emerging communications
markets, and recently sent me synopses of two new reports
they just released that seem to have more than a passing
relevance to the CASP marketplace.
The first report, entitled "Voice Portals and Hosted
Services: The Market Reinvents Itself," examines the state
of the voice portal and services market, profiles the
leading vendors, and forecasts revenue potentials for the
next five years. The upshot is that the voice portal market
has up until now mostly failed at providing consumers with
once promising information and e- and m-commerce
opportunities, and is in the process of reinventing itself.
The new business model, according to the researchers, is
that voice portals are now selling both hosted and packaged
voice application solutions to businesses and service
providers and are in many cases in direct competition with
Interactive Voice Response (IVR) and call center vendors.
According to Brian Strachman, senior analyst for In-Stat's
Voice Applications Research Service, "Many big name portals
such as Tellme, BeVocal,
HeyAnita, Audiopoint,
and ShopTalk are now
focusing their efforts on the hosted voice model. By using
cutting edge speech recognition technologies, these
companies are after the traditional IVR market and much
more. By voice-enabling a Web site, call centers, or any
corporate database, these vendors can save corporations
millions in manpower and administrative dollars. The future
lies in both employee and customer facing applications. Even
in today's uncertain economy, these companies have strong
potential, and by targeting a new and viable market, voice
portals have reinvented themselves and will continue to
offer innovative ways to communicate with the Internet via
voice."
The research also found that by both cannibalizing IVR
markets and creating new business, the voice portal and
voice services market will exceed six billion dollars in
U.S. revenue. Voice portal vendors are also beginning to
license their products as IP (intellectual property). As
this trend continues, voice portals will begin to license
software and hardware in packaged formats. The report also
showed that the three key markets for voice portals are the
enterprise, call center, and service provider markets.
OF IDCs
The next In-Stat study that piqued my interest is focused on
how traditional voice carriers are moving up the value chain
by adding Internet Data Center (IDC) services to their mix
of offerings. The report, entitled "Emerging Internet Data
Center Strategies of Carriers," profiles 10 carriers that
are leading IDC service providers and discusses their
service strategies and IDC deployment plans.
According to In-Stat, the IDC has emerged as a key
vehicle for carriers to move up the service value chain by
offering new services to their data networking customers.
The IDC is defined as a next-generation central office
designed to meet the new economy demands of e-business. The
report finds that carriers are expected to be filling their
existing IDC capacity and building new IDCs over the coming
years, resulting in a significant increase in worldwide
carrier IDC revenues for collocation, managed hosting and
applications, storage, and content delivery services.
The IDC offers a set of outsourced Web site and data
management services for businesses, which relieve them of IT
staff requirements or having to operate their own corporate
data center. Along with these services, carriers also bundle
data networking services to provide connectivity from the
IDC to other company sites, remote users, or business
partners.
"Carriers have various competitive advantages that they
can bring to the IDC market, when competing against
specialized non-carrier companies providing similar
services. These include bundling of a range of data
networking service options, end-to-end service level
agreements (SLAs) for applications, an established customer
base for networking services, carrier-class IDC reliability,
and financial soundness," says Henry Goldberg, senior
analyst with In-Stat's Voice and Data Communications Group.
Carriers that effectively exploit all these strengths should
be well positioned to win market share from the non-carrier
competition.
The research also found that carriers may offer
collocation, managed hosting (dedicated or shared),
applications services, storage services, and content
delivery services in the IDC. Worldwide carrier IDC revenues
are also estimated to grow at a 56 percent CAGR from 2001 to
2005.
It's clear that voice portals are becoming strong
contenders in the enterprise and service provider space.
Reinvention and change will position them as solid business
tools and elevate their status beyond guides to consumer
information and commerce. Internet data centers also hold a
great deal of promise, and could very well serve as a
launching pad for the next generation of hosted
communications services.
Marc Robins is Vice President of Publications,
Associate Group Publisher, and Group Editorial Director for
Technology Marketing Corporation. His Change Agent column
appears in each issue of Communications ASP magazine.
Marc appreciates your feedback, and may be reached via
e-mail at mrobins@tmcnet.com.
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