InfoCision Management Corporation
325 Springside Dr.
Akron, OH, 44333

http://www.infocision.com


Product Name: Digital Phone Consumer Prospecting

More than 24 years of managing customer relationships made InfoCision the ideal CRM partner for the client, a large cable company. InfoCision’s Communicators were the mature, intelligent, professionally trained telephone agents that the client required and InfoCision's quality assurance system assured consistency in performance as well as a platform for continuous improvement. In the first phase of the campaign to win customers to cable Internet and digital phone service, InfoCision called on the client's “expanded basic” customers. These were households that had a basic cable package consisting of fewer than 100 channels and with no premium movie channels, sports packages, cable Internet connection or other digital packages. In the second phase, InfoCision contacted customers who already had digital cable service and offered them cable Internet and digital phone service. On all goals set for the program: cost per sale, sales per hour and response rate, InfoCision exceeded the client's expectations. Because of this program’s success, InfoCision has partnered with the client on its outbound prospecting, win-back sales, survey and welcome calls, inbound sales retention and customer service.