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With more than 13 million consumer banking customers and 1 million business customers – not to mention more than 10,000 database variables and up to 16 million transactions a day – the client, a large financial services company, needed to mine customer data efficiently and then deliver insights regularly across a variety of segments. To ensure success in those efforts, the company chose SAS Customer Intelligence. With SAS, the client defines contact strategies for customers with a consistent, personalized message across all touch points, including call centers, branch sales staff, service personnel and direct mail. SAS allows the client to understand customer behavior over time so that its bankers can act on significant changes immediately – when intervention is likely to have the most impact, thus accelerating sales opportunities and salvaging at-risk relationships. Says the client, "The investment we're making in expanding our customer insight platform will have a significant payback over the next five years. And the return to our shareholders will be impressive because the investment is very reasonable for an institution of our size and complexity."
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