Unica Corporation
Reservoir Place North
1 Tracer Lane
Waltham, MA, 02451, United States

http://www.unica.com


Product Name: Affinium Campaign

The client, a large South American telecommunications provider, evaluated several vendors before choosing Unica’s Affinium software solution for enterprise marketing management (EMM) to implement the closed-loop marketing solution. Affinium was chosen for its ease-of-use, breadth and depth of product functionality and flexibility for creating, testing, executing and analyzing multichannel communication
strategies. With Unica’s Affinium, the client is now able to automate the execution of coordinated cross-channel campaigns, allowing them to grow campaign volume by 20 percent in one year, with the same resources. Specifically, over 100 targeted campaigns are run each month. Additionally, real time relevant offer delivery in the call center has increased response rates by 50 percent. Due to the productivity and targeting enhancements as well as the ability to coordinate communications across channels, the client has been able to increase its campaign volume by 20 percent in one year and boost average response rates by 50 percent.