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The client, a provider of handheld communication and organization devices and accessory solutions, found that its sales force had tripled in size in order to take advantage of the smart phone sector growth. But with the growth, many challenges arose. The client's sales organization managed multiple end-user customers, carrier constituencies, developers and solutions partners simultaneously. Said the client, "Long sales cycles are a thing of the past; we needed to be much more on top of our business, and understand from a forecasting perspective where we were.” The company chose Antenna A3 Mobile Sales Intelligence, a solution that provides real-time interaction with Siebel CRM OnDemand across any carrier network to the company's devices. Antenna’s A3 MSI fully enabled the client's sales force to get a deeper look into the sales pipeline and sales activities, and to have a tool for remote users who were out of the office. Sales reps can now pull data out of their CRM solution back into the mobile client at any time. As a result of the increased functionality, the client's sales reps have increased effectiveness and efficiency in closing deals faster. “From a solutions perspective, from a solving business problems perspective, the new Antenna A3 Mobile Sales Intelligence solution helped sales teams identify the kinds of solutions being deployed at any given time and from almost anywhere,” said the client. “Because of the improved data capture, they now have a better understanding of what the solutions were that helped them solve business issues and to deploy more broadly.”
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