An e-business solutions provider reports it has been able to take its business to a whole new level by transforming its marketing, sales and customer service operations into a tightly linked chain using RightNow CRM 7.5. “Before we implemented RightNow, salespeople could easily get blind-sided by a service-related issue they knew nothing about,” said the client. “Now, sales, service and marketing activities for each customer all reside in a common customer database. So everybody in our company has easy access to the same customer information in one integrated web application.” The combination of self-service and increased productivity alone enabled the client to keep its customer service headcount flat even as its business doubled in size. That payroll savings represents just under $180,000 annually.
|