As a result of etalk's Qfiniti product, the client, a financial services provider, has experienced a two to eight percent gain in first-call resolution, depending on the line of business; it has seen its customer satisfaction increase more than six percent; and it has gained a better understanding of its customers' and distributors' needs. This improvement in satisfaction is also helping sales efforts. The company's two-pronged approach to sales includes cultivating new Database Builders while strengthening established relationships with existing customers. "We're actually not trying to cast a wider net all the time, but rather work on the net we have to make sure that we're getting more of our fair share of the business with the relationships that we already have in existence," said the client.
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