Mergers, by definition, are
about consolidation, the collapse of diversity; but occasionally you hear about a merger
that actually promises to expand diversity. One such merger is the proposed acquisition of
TCI by AT&T. Together, these companies may actually break into local telephone
markets, where words such as variety, choice, competition and, yes, diversity
simply havent applied.
Valued at $31.7 billion, the acquisition will allow long-distance giant AT&T to
join forces with TCI, a TV cable provider. With the acquisition of TCI, AT&T has
essentially bought a direct connection to one-third of all U.S. homes thats
how many residences have TCIs coaxial cable installed, and thats how many
homes may soon have the option of bypassing the local exchange carrier entirely. Imagine:
an alternative "local pipe."
And the new pipe wont just duplicate the existing offerings. Since its
coaxial, not twisted pair, the new pipe could easily accommodate new bandwidth-hungry
services. Potential offerings include such enhanced services as e-commerce and video
conferencing. And, by utilizing voice over IP technology over this pipe, AT&T may be
able to deliver services more efficiently (and inexpensively) than services over
circuit-based networks. AT&T may well enjoy a price advantage over the incumbent local
exchange carriers.
WHY NOW?
Even with the Telecommunications Act of 1996, which was supposed to promote competition,
the long-distance carriers, including AT&T, have found it difficult some would
say impossible to crack the $110 billion local services market. But that may change
soon. Certainly, the carriers have more than enough motivation. AT&T, for example,
wouldnt mind improving its less-than-dazzling financial performance, garnering local
services revenue to increase its cash flow. In addition, AT&T might view the TCI
acquisition as a way to respond to competitive pressures from aggressive CLECs, RBOCs, and
CAPs such as MCI/WorldCom.
So, the slow-moving AT&T may actually be ready to move into high gear. In USA
Todays online Tech Report, dated July 9,1998, AT&Ts chairman, C. Michael
Armstrong, was quoted as saying, "Two ingredients have changed the utility company of
yesterday to the broadband and global communications company of tomorrow, and [these are]
the opportunity the market, the applications and the services and the driving
force of technology." An encouraging sentiment. But what about execution?
HOW COULD THINGS GO WRONG?
AT&T faces several challenges: the need to address technical difficulties peculiar to
IP telephony; the need to upgrade substandard infrastructure; and the need to overcome
skepticism within the financial community. As for the technical challenges, IP switches
lack telephony features we take for granted on Class 5 switches, such as call waiting,
call forwarding, and caller ID. There are also many technical issues that complicate
IP-based billing and reporting and the delivery of high-speed Internet access, digital
video, and IP telephony to the home.
Technical hurdles arent AT&Ts only worries. TCI needs to upgrade its
infrastructure to support Internet telephony, video, high-speed Internet access, and other
bandwidth-hungry applications. Accordingly, TCI is spending $1.8 billion to upgrade its
equipment for two-way transmission by the year 2000.
These complications havent gone unnoticed by Wall Street. AT&Ts shares
have fallen as much as 16 percent since the merger was announced. Not exactly a strong
endorsement. In fact, according to TCI chairman John Malone, Wall Streets reaction
was so negative that AT&T shareholders might reject the deal. AT&T shareholders,
according to Malone, might be tempted to focus on the short term, losing patience with the
deals complexity, overlooking the deals strategic value, and fretting over the
companys temporary devaluation.
WHAT ABOUT UNCLE SAM?
Washington has also kept a close eye on the proposed merger, which promises to fulfill, at
least in part, the intent of the 1996 Telecommunica-tions Act. By and large, Washington
seems to approve of the deal, which may finally introduce competition to the regional
telephone markets.
FCC chairman William Kennard has already signaled his approval. In addition, according
to a July Associated Press article, the Senates top antitrust lawmakers are looking
at the AT&T/TCI proposal, weighing the benefits and the drawbacks. At a hearing on the
matter, Sen. Mike DeWine (R-Ohio, chairman of the Judiciary Committees antitrust,
business rights, and competition subcommittee), Sen. Herb Kohl (D-Wisconsin), and Sen.
Patrick Leahy (D-Vermont) indicated that the merger does indeed hold great promise for
cracking local phone monopolies.
WHY SHOULD BUSINESS USERS CARE?
While the proposed AT&T/TCI merger concerns consumers directly, it also concerns
general business, if indirectly. Since AT&T decided to make its move sooner rather
than later, to bring high-speed Internet access and enhanced services to the home,
AT&Ts competitors, which include as Sprint, WorldCom, CLECs, and RBOCs, will
have to roll out xDSL services quickly. Otherwise, theyll risk losing market share.
Up to now, these companies felt no urgency about bringing DSL services. In any case, they
wanted to avoid cannibalizing their lucrative T1 services. But now, these companies may be
forced to offer DSL services for businesses on a mass scale much sooner than they had
wished. This means cheaper and faster Internet access for everyone, businesses and home
users alike.
CONCLUSION
In case you didnt realize it by now, Im tremendously excited by the proposed
AT&T/TCI merger, along with the many other datacom and telecom mergers. I eagerly
await the day I can turn on my TV, make an Internet telephony call over a high-speed
Internet connection, and join a video conference all at once! Perhaps thats
what it will take for video conferencing to reach its potential well have to
combine it with everything else. It certainly wouldnt be a hardship. I dream of the
day when I can settle into my reclining chair, make a video conference call to my
girlfriend over my TV, activate PIP (picture-in-picture), tune into ESPN Sports Center,
pretend to talk to (and watch) my girlfriend, when Im actually checking out the
latest scores, as well as surfing www.yahoo.com. Then,
life would be good.