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February 1998


Back To The Future: 1997 Technologies Set The Pace For 1998 And Beyond...

BY RICH TEHRANI


The TMC Labs engineers spent many weeks picking the most important and influential products of 1997: You should keep this Products Of The Year issue as a resource and use it as a guide for all your purchasing decisions in the coming months. During the selection process, it occurred to all of us at CTI™ magazine that, aside from products that were introduced, a host of technologies were either invented, or came to the forefront during 1997 — technologies that will be instrumental in shaping the future of most every product in the CTI market.

These technologies will certainly all be seen in products as time goes on. Consider this column an early warning system for the technologies to look for in future product acquisitions. Developers, integrators, and technology analysts can use this Outlook as a hot list of technologies that they should be familiar with — potentially examining or implementing them now or in the near future.

INTERNET TELEPHONY
Internet telephony has been around for more than a year. In fact, as I understand it, rudimentary tinkering in this field began over 20 years ago. 1997 became the year that it rocketed to become a mainstream term with dramatic implications. Of course, this technology is equally (if not more) suitable on an intranet due to the fact that reliable Quality of Service (QoS) is not yet available on the Internet.

To understand the implications of this technology, it is helpful to analyze the current state of telecommunications. The telecommunications infrastructure of the world was developed many decades ago. In the 1960s, equipment capable of transmitting voice over the telephone network was considered state-of-the-art, and the transmission speed of the telephone network was linked to the capabilities of the hardware and software at that time. Over the past thirty years, computational power has increased at an extremely rapid rate, translating into many orders of magnitude. However, our telephone network speed is still mated to state-of-theart technology from decades past.

TCP/IP is the underlying network protocol of not only UNIX, but the Internet as well, and has been around for decades. As recently as five years ago, many competing network standards were supported and maintained by different hardware and software vendors. The success of the Internet has made it clear that TCP/IP will be the standard network protocol of the present and near future.

CTI components from Dialogic, Natural MicroSystems, Brooktrout, and others have become extremely powerful in the past few years through the use of extremely powerful Digital Signal Processors (DSPs). These DSPs are capable of converting analog voice to compressed digital data and back. Using the telephone network’s existing cabling, augmented with strategically placed Internet telephony gateways, allows at least 8 conversations to travel over the same circuit that currently can transmit only one conversation. The circuit, of course, would transport compressed voice through Internet Protocol (IP) packets as opposed to uncompressed, circuit-switched voice. This is one of the reasons the entire telecommunications infrastructure will be revolutionized by Internet or IP telephony.

It is clear that any data network can now become a telephone network that is orders of magnitudes more efficient than the current telephone network. The fact is, the telephone companies have an infrastructure in place that supports either. They will eventually transport their traditional circuit-switched calls onto IP packet-switched networks. ISPs and cable companies have been looking for new money-making opportunities and have discovered that they, too, can become telephone companies, using Internet telephony as a highly efficient transport mechanism. Corporate intranets can now pay for themselves and still have money left over by piggybacking voice, video, and fax on existing data lines.

These examples are but a brief taste of what Internet telephony can and will do for us. For more in-depth information on this topic you will certainly want to subscribe and encourage others who can benefit from this technology to subscribe to our new publication, Internet Telephony™ magazine, focusing exclusively on this technology. Free subscriptions are available on the Web at www.itmag.com

COMPACTPCI
CompactPCI is a PC-based I/O bus specification that brings features of the most rugged industrialized computers into the realm of the PC. The standard was developed by the PCI Industrial Computers Manufacturer’s Group, a consortium of over 190 vendors. The standard will bring PCs and PC-based CTI into the central office and other service organizations that require near-zero downtime. In fact, any product that currently runs on the standard PCI bus should be software compat-ible with this new hardware specification.

You may recall the miniaturization of components prevalent in NASA R&D trickled down to the masses in the form of the microprocessor and other computer technology. Similarly, service providers will roll CompactPCI out en masse, and end users will enjoy the benefits of this “industrial grade” technology at a reasonable price in the future.

Compared to standard desktop PCI, CompactPCI supports twice as many PCI slots (8 versus 4) and offers a packaging scheme better suited to industrial applications. For example, CompactPCI cards are designed for front-loading and removal from a card cage. The cards are firmly held in position by their connector, card guides on both sides, and a faceplate, which solidly screws into the card cage. Cards are mounted vertically, allowing for natural or forced air convection for cooling. Finally, the pin-and-socket con-nector of the CompactPCI card is signifi-cantly more reliable and has better shock and vibration characteristics than the card edge connector of standard PCI cards. The power and signal pins on the CompactPCI connector are staged so as to allow the specification in the future to support hot swapping, a feature that is very important for fault tolerant systems and which is not possible on standard PCI.

Also, a special flavor of CompactPCI known as 6U CompactPCI supports 3 additional 2-mm connectors with a total of 315 pins. These can be used for secondary buses such as SCSA or MVIP. They may also be used as bridges to other buses like VME or SCSI, or for user I/O. User I/O can be routed out of the back of a 6U card and out of the back of the chassis, a practice popular in the telecommunications industry. For more information on CompactPCI, please refer to the article entitled “CompactPCI — Next-Generation Bus Architecture For Embedded Applications” in this issue.

It is important to note that the telecom-munications market is very slow to change. Telcos have specialized equip-ment that requires tedious, time-consum-ing programming. The demand for more and varied services by customers forces service providers to explore new plat-forms that allow rapid development and customization. The PC will be the plat-form of the future in the Telco, and CompactPCI will help bring it there.

VIRTUAL SECOND LINE
This is one of those technologies that fits into the category of solving a problem we all knew we had but thought there could be no solution to. Virtual second line technology manifests itself in a few different ways but the concept is similar in each application. It is use-ful in situations where a user is con-nected to the Internet and someone is trying to call the user on the same phone line. Using a busy call forward service from the local Telco, the call is routed to the ISP. The call is forwarded with the caller ID information of the busy number, which is the line connect-ed to the Internet. The ISP looks up the IP address that matches this telephone number that is logged onto their sys-tem. It sends a signal to a browser plug-in, which was previously downloaded by the user. The plug-in activates and informs the user of the telephone call they have waiting. They either accept or reject the call. If they accept, the call is sent from the ISP’s point of presence (POP) to the connected computer using IP telephony.

Since the connection is direct and encounters no routers, the quality is as good as any telephone call you have ever heard (assuming the ISP has ade-quate bandwidth and computing power). The required bandwidth per line is as low as around 2 Kbps, but 4–8 Kbps is more realistic when quality is an issue. This concept can easily be extended to allow any ISP to, in effect, become your telephone company. A browser or Java interface can easily be developed to allow you to make outbound calls through your ISP. Since IP telephony allows telephony to travel highly com-pressed, you could have multiple lines handled by a single connection to the ISP. These calls can be conferenced together or transferred as you wish. The beauty of this is that you can have a graphical call control application on the desktop and control of multiple lines through a single connection to the ISP.

VPIM
If you have ever wished you could forward or respond to a voice mail message to someone not physically located at your company, the way you do with an e-mail message, VPIM (Voice Protocol for Internet Mail) is the solution you have been waiting for. VPIM has established itself as an internationally accepted standard to allow the interexchange of voice and fax mes-sages between voice messaging sys-tems. VPIM also allows interexchange with non-voice messaging such as MIME (Multipurpose Internet Mail Extensions)-compatible e-mail systems.

Most e-mail systems already conform to many standards such as MIME and Simple Mail Transfer Protocol (SMTP). VPIM works with these standards as well as a newer standard known as Extended SMTP (ESMTP). VPIM also establishes a directory service that maps e-mail addresses to telephone numbers and vice versa. The transport mechanism for the messages is any TCP/IP network such as an intranet or the Internet. The standard voice encoding scheme is G.721. Voice is encoded at 4 Kbps, which translates into roughly 256K per minute of speech.

H.100
Standards that are accepted by competing companies propel industries. Examples often overlooked include gasoline for automobiles, 110-Volt outlets in our offices, and PostScript in our printers. The computer industry has a history of competing standards, and the CTI hardware and software industry is no different. There are two popular CTI bus schemes that developers must consider. Developers who developed for one CTI bus would have to develop again to run on a second vendor’s bus. H.100 has changed this.

H.100 is a PCI bus standard devel-oped by the Enterprise Computer Telephony Forum. Prior to H.100, manufacturers would have to decide whether to support the SCbus or the MVIP bus. If you developed for one bus, you could not easily have your products installed on systems that were of the other bus type. If your products worked in both bus environments, you not only increased your development costs, you reduced your time to market and increased your support costs as well.

System integrators can now smoothly manage their migration from existing ISA SCbus and MVIP90 to mixed ISA/PCI to 100-percent PCI, while cleanly mixing the various bus types together along the way. This is truly an industry breakthrough in computer telephony integration.

S.100
The ECTF is also working on soft-ware interoperability through the S.100 specification. Just as a common hardware bus allows hardware interoperability, a common software API helps with software interoperability. S.100 defines a client/server model in which applications use a collection of services to allocate, configure, and operate hard-ware resources. It abstracts implemen-tation details of call processing hard-ware and switch fabrics to enable portable applications to be written. It furnishes these services via an operat-ing system independent API that may be extended to support custom APIs. S.100 compatibility allows end users to purchase off-the-shelf, best-in-class computer telephony applications as well as media servers, mixing and matching to provide the perfect solu-tion to meet their needs. End users will also be able to purchase multi-vendor applications and be assured they will all run on their S.100 platform, share com-mon resources, and interoperate through standards-based call hand-off.

A switching application can now share the same resources as a faxback appli-cation. TAPI allows software abstrac-tion of call control. S.100 allows soft-ware abstraction of media processing. S.100 allows client/server computer telephony. Applications are isolated from the underlying hardware compo-nents through a resource manager. The resource manager allows your applica-tions to be extensible — just as Windows supplies a generic API that application vendors write to, allowing any software to work with any printer without requiring separate drivers. S.100 allows developers to write to a single API to take advantage of speech recognition that will work with all speech recognition engines.

TAPI 3.0
Internet telephony or IP telephony is the most important technology to ever enter the telecommunications market. Microsoft realizes the implications of Internet telephony not only within the telecommunications infrastructure and corporate intranets but within the LAN environment as well.

The TAPI 3.0 white paper outlines a plan to facilitate telephony application development and call routing — trans-parent of the underlying infrastructure (be it an IP network or the telephone network). Telephony and IP telephony will be absorbed into the infrastructure of future Microsoft operating systems. TAPI 3.0 is an evolution of the TAPI 2.1 API to the COM model, allowing TAPI applications to be written in any language, such as Java, C/C++, and the Microsoft Visual Basic programming system. COM is a component technolo-gy that provides a common object model for both local and network soft-ware integration and delivers a single, widely implemented standard allowing applications from multiple vendors to integrate seamlessly over the Internet and corporate networks.

Microsoft will integrate the Active Directory service of NT to provide user-to-IP address mapping. The direc-tory is continuously updated with cur-rent information. There is a great deal of likelihood that NT servers with Active Directory services will be the universal “white pages” of the future, allowing any Internet telephony user to seamlessly connect to any other user. NT 5.0 gateway server presence within ISPs will provide the infrastructure to help make this a reality.

ADVANCED INTELLIGENT NETWORK (AIN) CTI
The (Advanced) Intelligent Network refers to the hardware infrastructure and the signaling protocols that allow equipment from different telephone companies to work together seamlessly. AIN has already empowered individual users with a wealth of features. Three-way calling, area-wide Centrex, *69, call waiting with caller ID: These are all examples of AIN services. AIN CTI (Network CTI) extends the power of CTI into the network by inte-grating into the central office. Once installed, the local service provider can charge for CTI applications much the same way they charge for Centrex or caller ID. At the moment, these ser-vices are targeted primarily to the call center market.

The goal of Network CTI is to pro-vide customers with all the power, increased productivity, and enhanced features of CTI without purchasing costly equipment.

The implications of putting CTI into the public network are immense. Network CTI affords subscribers the ability to control telephony across the telephone network as if the public net-work were a local PBX. Calls can be routed, conferenced, and diverted based on database information located anywhere on the network. Call centers will have opportunities available to them that were heretofore unimagin-able. For more information on Network CTI , please contact Genesys Telecommunications Laboratories at www.genesyslabs.com.

E-MAIL ACD
The immense popularity of the Web caught everyone by surprise, and that includes customer service departments of firms that receive huge volumes of e-mail questions. Enter the e-mail ACD. Automatic call distribution (ACD) technology was originally invented for the call center market as a way to route callers to the agent most qualified to answer questions and handle the inquiry. During this process, the better ACD applications were able to give customers feedback such as estimated wait time, while offering information that helped make the wait more pleasant.

In a similar fashion, e-mail ACDs allow e-mail to be routed to the appro-priate person based upon a set of prede-termined, customizable rules. What’s really terrific about this technology is the fact that as a corporation receives messages, the messages can be assigned a tracking number and entered into a database. A predetermined reply can be sent based upon content in the subject or message body. Customers now get an immediate response to their e-mail with a tracking number that allows them to follow up on the problem later. As com-panies continue to receive an endless stream of e-mail to generic mailboxes, this type of system is a must-have to keep up with the incoming barrage. For more information on e-mail ACDs, please contact Mustang Software at www.mustang.com.


CTI EXPO™: Education For The Masses

Technology is a wonderful facilitator. Advanced medical equipment saves lives. Antilock brakes reduce the risk of accidents. Technology in and of itself, however, is meaningless — it must be implemented properly to allow us to take advantage of all it has to offer.

For Example, The GUI
Although the graphical user interface (GUI) was seen as far back as the 1970s, Windows 95 and the Web are the products that truly pushed the GUI into the mainstream. Apple certainly gets the credit for being first with a commercially available GUI, but being first is no guarantee of being the most universally accepted — the market decides which products sell and which ones don’t. Many people who bet on the Mac or OS/2 platform got burned by betting on the latest (at that time) superior technology.

Our industry — like the broader computer market — is littered with companies that differentiate themselves by offering the latest technology. At CTI™ magazine, our goal is to make the purchase of technology as easy as possible. We recently ran a press release on a company that offered a corporate Internet fax solution. Two months after the issue appeared, I received email from customers who purchased the product, complaining that the product did what it was supposed to but only if the firewall was turned off. This was not an acceptable solution. Such stories are not unusual. It is important to look at many other things besides technology: The reputation of the company, customer references, and the customer support that the company provides, are all equally important considerations when making a purchasing decision.

Education
Since 1972, Technology Marketing Corporation (TMC) has devoted tremendous resources in the form of periodicals (i.e., CTI™ magazine) and trade shows (i.e., CTI EXPO™) to educate our readers and attendees in an objective and indepth fashion. It is this attention to providing readers with the information they need to make purchasing decisions that has allowed our total distribution of CTI™ magazine to skyrocket to over 50,000 in less than two years.

CTI™ magazine helps readers decide which products are worth evaluating (and which aren’t) through our inhouse TMC Labs. Our TMC labs engineers have spent months preparing a conference program for TMC’s CTI EXPO™ — a conference program that will provide all the necessary information you need to intelligently purchase products in this market. There will be hundreds of vendors at this show, but that’s only part of a positive trade show experience. The other part is indepth, accurate, objective information presented in a way that actually helps you decide which products are worth looking at. I am, of course, referring to the seminar program. CTI Expo attendees will have 112 sessions to choose from. Some of these are even provided for free. Please visit our Web site at www.ctiexpo.com for more information on these exciting developments.

At CTI EXPO™, we will not only discuss the technologies that make the products work, we will also offer sessions on how to purchase or resell the best products and solutions. Here is a partial list of the seminars I am referring to: CTI ™ EXPO™: Education For The Masses

Pre-Conference Track

•Telephony Overview: Essential Building Blocks

•The PBX & ACD: What To Look For

•Customized Service Via The Intelligent Network

•Video Conferencing: What You Need To Know

•Fax Routing: Save Time & Money

•Voice Over Data Networks

•PC-PBXs: Available Now

Internet Telephony Track

•Understanding Emerging Standards

•Internet Telephony Gateways: Dramatic Long-Distance Savings

Developer Track

•Development Using H.100/S.100 Specifications

•Developing Voice Board Applications

•JAVA & TAPI Development Including TAPI 3.0

CTI Technology Track

•Why You Need A PC-PBX Now & How To Choose It

•Everything You Need To Know About Video Conferencing

•Why Your PC Will Be Your Phone

•CTI: Installation Without Headaches

Reseller, Integrator & Developer Opportunities

•Make The Right PBX Decision For The Future

•Developing An Interface To The Central Office: Technology Primer

Call Center Solutions

•Strategic Technology Integration & Planning

Time is running out. Sign up for CTI EXPO™ today at www.ctiexpo.com







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