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Customer Contact.GIF (10600 bytes)

February 2000

 

Grace.gif (10206 bytes) eAwareness For eCommerce

BY GRACE PISANO

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IMA Introduces Its E-Business Vision: Demand Chain Management

Customer Contact News

This past Christmas, I was among the many shoppers who took to the Web in an effort to avoid the parking nightmares and madding holiday crowds. And, for the most part, my Web shopping experiences were good ones; of at least a dozen items ordered from the Web, only one — a relatively hard-to-find aquarium-hobbyist atlas — did not arrive in time for Christmas.

The news from the other side has been equally promising. For many e-commerce sites, this past Christmas shopping season lived up to its promise as an alternative to brick and mortar stores for consumers. And despite continuing challenges, particularly with regard to better customer service and having advertised items in stock, most e-commerce sites were not particularly rattled by the rush.

Now the question is whether customers will continue to shop online and whether they will develop loyalty to certain sites as they commonly do for brick-and- mortar stores. While there’s no predicting with certainty whether Web-based commerce will evolve to replace many brick and mortar stores or continue as an adjunct to them, there are many things that e-commerce sites can do to encourage consumers to continue to rely on the Web as a primary source for shopping. And certainly, as with call centers, knowing your customers — as individuals, to a large degree — goes a long way towards giving the people what they want.

A consortium of industry leaders has recently emerged with the goal of helping companies answer those questions about their online business structures. The Centric Group — a collaboration of companies led by Ernst & Young and including Lucent Technologies, Siebel Systems, and Genesys Telecommunications — recently announced plans to help companies to establish total Customer Relationship Management (CRM) solutions.

Leveraging the talents of the sponsor members, The Centric Group hopes to serve as a customer connection catalyst to help companies figure out their customer relationship strategies and solutions. The sponsor members announced that they have built an integrated technology showcase using a Connected Enterprise Architecture that demonstrates end-to-end CRM solutions. They are also offering training at their Customer Solutions Center in Chicago, with three types of program choices to address customer needs at different stages. The education session is an ongoing series of high-level discussions hosted by The Centric Group that focuses on critical customer connecting issues. These sessions are intended to raise awareness of key customer contact strategies, from capitalizing on the Web and ensuring customer care to understanding your customer relationship management ROI and more.

The Centric Group’s online Knowledge Center provides a wealth of information on integrated CRM solutions and strategies, including case studies, white papers, articles, and useful links. Topics cover a wide range of issues, from workflow management considerations to successfully integrating your front-end and back-end systems. While it should not be considered your only source for figuring out the complexities of creating a CRM solution, it is a good start. The following pages should help point you to the most current product releases and industry news to ensure that your considerations include the most up-to-date information as well.


Customer Contact News

MCK Releases IP-Enabled Remote Telephony Solutions
MCK Communications has released its IP-enabled product suite, allowing remote and branch employees to utilize the features of corporate business telephone systems over IP networks. MCK’s new IP product family includes a new EXTender 4000 client device, a software upgrade to the Branch Office EXTender 6000, and a PBXgateway. The MCK EXTender 4000 is a compact plug-and-play device that attaches to the remote worker’s digital business telephone and desktop PC. It can be plugged directly into a 10BaseT Ethernet port on a LAN or an IP network device, such as a router, DSL modem, or cable modem, for remote access applications. The Branch Office EXTender 6000 is designed to support remote offices with 24 employees or fewer, and will allow new and existing Branch Office EXTender 6000 customers to use, or migrate to, the new IP platform.. The PBXgateway is a higher-density switch solution that terminates remote clients. It resides on the corporate network and provides an interface to the enterprise PBX and all of its supported applications. Enhancements include SNMP management support and an HTML monitoring interface.
No. 530, www.comsolmag.com/freeinfo

Right Now Upgrades E-Service System
Right Now Technologies announced that it has upgraded its Right Now Web e-service system, incorporating several new features to help companies deploy Web-based customer service systems. Right Now Web 3.0 incorporates new modules, including Right Now Email, a natural language auto e-mail response system; Right Now Survey, an automated customer satisfaction survey; Right Now Contracts for service contract administration; Right Now Live, which supports real-time chat and telephony integration; Right Now SDK, which helps customers integrate Right Now Web’s knowledgebase engine into other home-grown and third-party applications; and expanded multilingual product support. Right Now Technologies plans to introduce other new products and services over the next six months, which will culminate in the creation of a portal-class Internet customer-care system.
No. 531, www.comsolmag.com/freeinfo

NICE Enhances NiceLog Recording System
NICE Systems introduced the next generation of its flagship digital recording system, NiceLog version 8.1, tailored specifically to meet the needs of the trading floor and contact center markets. NiceLog 8.1 offers multiple capabilities for customers on one platform, including total recording, recording on demand, selective recording, real-time monitoring and recording, and quality management. NiceLog 8.1 now offers additional playback options, as well as the traditional speaker, voice over LAN, and dial-up playback methods. Up to 60 users can play back conversations simultaneously from a single recorder via speakers, telephone, or multimedia PC, and users can send recordings as e-mail via Microsoft Outlook. NiceLog users can also access recordings from any telephone by using a new IVR system. NiceLog 8.1 offers up to 224 recording channels per unit, and unlimited number of channels per system. Other enhancements include free-seating capabilities, more archiving options, and improved reliability including dual power supplies in every system.
No. 532, www.comsolmag.com/freeinfo

COM2001 Enhances InternetPBX
COM2001 introduced an Operator’s Console and a new module to its InternetPBX, an office and communications system featuring unified messaging based on Microsoft Exchange. The Operator’s Console simplifies the monitoring and answering of calls from anywhere within the virtual organization, allowing users to better manage tasks related to real-time calling and caller identification, regardless of the type of telephone set being used. The Call Center ACD module, designed for small to medium-sized call centers, enables call center agents to see which callers are waiting in the queue and allows supervisors to hear, whisper, and barge into conversations in progress. The InternetPBX runs under Microsoft Windows NT, and integrates with Microsoft Exchange Server and BackOffice. Features include unified messaging, integrated digital phone system, conference bridge, and auto-attendant with speech recognition capabilities.
No. 533, www.comsolmag.com/freeinfo

Intersis Ships VoiXX Version 2.5
Intersis has released VoiXX version 2.5, voice for Microsoft Exchange, with enhanced features including automatic speech recognition and text-to-speech technology from Lernout & Hauspie. Using VoiXX 2.5, a user can send and receive voice or e-mail messages using their Microsoft Exchange/Outlook account or any telephone. When the user receives an e-mail or voice message in their inbox, VoiXX can automatically call the user on their cell phone and play the message or use natural text-to-speech technology to read the message to the user. The user can then reply to the message and VoiXX sends the voice reply to the original sender via e-mail. VoiXX is a software-only unified messaging environment that relies on the same information stores, directories, transports, and security as Microsoft Exchange Server. VoiXX can be scaled to thousands of users and supports both multi-server and multi-site installations. Six languages, in addition to English, are supported.
No. 534, www.comsolmag.com/freeinfo

Lucent’s IP ExchangeComm Now Available
Lucent announced the IP ExchangeComm system and applications, allowing businesses to move voice, data, and fax communications over LANs and WANs, and eliminating the need for separate voice and data networks. IP ExchangeComm’s distributed architecture allows businesses to share resources across multiple locations, eliminating the need for a server at each site. IP ExchangeComm runs on Compaq’s ProLiant 1850R or 1600 server using Microsoft Windows NT. IP Exchange CallManager software provides call routing and PBX-like telephony features, including hold, transfer, conference, and call forward. A built-in auto-attendant function and voice mail are also included. IP ExchangeComm can handle up to 96 devices, including analog phones, Lucent multi-button PARTNER digital phone sets, and fax machines. Lucent IP ExchangeAdapters convert telephone and fax machines into IP clients, and an IP telephony gateway from Natural MicroSystems connects the system to the PSTN. The price for the system is $500–$900 per user, depending on configuration.
No. 535, www.comsolmag.com/freeinfo

Hammer Unveils ON-SITE SLM IVR Monitoring Service
Hammer announced its ON-SITE SLM services for continuous service level monitoring of production Interactive Voice Response (IVR) applications. The new service places automated test calls every 15 minutes into IVR applications to identify busy or out-of-order trunks, IVR port failures, prompt errors and slowdowns, database and host access issues, and other problems that can impact IVR application availability. If problems are found, the service will generate an immediate page to the appropriate technical support group, identifying the nature of the problem and where it was found. Unlike network-based system monitoring tools, Hammer’s ON-SITE SLM surveillance places actual test calls into IVR applications, interacting with the IVR applications just the way a customer would by “listening” to IVR prompts, determining if the right prompt is playing, and entering the appropriate responses to step through a call flow. Pricing starts at $5,000 per month plus a $5,000 one time set-up charge.
No. 536, www.comsolmag.com/freeinfo

Artisoft And Intel Team To Deliver Standards-Based Computer Telephony
Artisoft and Intel announced an intention to deliver standards-based computer telephony (CT) products, which will allow both organizations to accelerate industry movement toward open CT systems. Under the terms of a recently signed letter of intent, Artisoft will port their software PBX, TeleVantage, to Intel’s CT Media open software platform; Intel will license its CT Media platform to Artisoft; and Intel will acquire the rights to Artisoft’s widely recognized Visual Voice product line. CT Media is an open software platform for designing standards-based telecommunication servers that support computer-telephony applications such as messaging, fax, automatic call distribution, and other applications from different vendors. Additionally, Artisoft has recently announced three strategic partnerships related to delivering open, standards-based computer telephony products — with Intel, Toshiba, and TELECO.
No. 537, www.comsolmag.com/freeinfo

Brooktrout Delivers RealComm 100 Server
Brooktrout announced its RealComm 100 standards-based communications server and software development kit (SDK) that provides developers with an open, standards-based platform for developing computer telephony (CT) applications. Release 1 of RealComm 100 includes client and server software that implements the ECTF S.100 Revision 2 specification, GUI-based configuration management utilities, and GUI installation scripts. Subsequent releases will support a broader choice of capabilities, including support for the ECTF M.100 management API, text-to-speech and automated speech recognition technologies, conferencing, IP telephony, and implementation of future ECTF specifications such as A.100, S.300, and M.500. The RealComm 100 SDK will initially support Brooktrout’s voice processing boards, with later support planned for Brooktrout ‘s full line of voice and fax boards. The RealComm 100 SDK is available immediately to selected participants of Brooktrout’s Early Adopters initiative, and will be generally available to all developers in March 2000 via the Brooktrout Web site.
No. 538, www.comsolmag.com/freeinfo

Tundo Rolls Out Boundless PBX
Tundo released its Boundless PBX solution, which integrates the customer’s existing legacy investments with an IP-based system, providing a migration path from traditional circuit-switched networks to reliable, scalable packet-based telephony. This solution will enable customers to utilize the features and functionality of the PBX, while enjoying the cost and business benefits of the IP network. The Tundo design utilizes open standards such as H.323, H.450, MGCP, CSTA, and SNMP to support components from multiple vendors, system inter-working and applications integration. This gives customers and developers flexibility in creating solutions that can build on customers’ existing legacy telecom infrastructure and IP networks to lower operating costs and increase functionality. The Boundless PBX solution is based on Tundo’s Network Telephony System, which utilizes the company’s Distributed Open Telephony-Operating System (DOT-OS), a Windows NT-based software platform and development environment that uses distributed servers.
No. 539, www.comsolmag.com/freeinfo

IDT Offers Free Internet, Free Phone, And Free Fax
IDT Corporation announced that ZeroDinero.com will provide free Internet service to all subscribers and free IP long distance and fax services to customers nationwide. In addition to free Internet, domestic long distance, and fax services, ZeroDinero.com plans to give subscribers the opportunity to earn credits toward free international long-distance telephone calls by clicking on advertisements. The free international long distance over the Internet will be available early in 2000. Customers can call 1(800) 4-DINERO or go to www.zerodinero.com to pre-register for the service, and get more information about ZeroDinero.com’s Free Internet service. Subscribers will be e-mailed when service is available in their area.
No. 540, www.comsolmag.com/freeinfo


IMA Introduces Its E-Business Vision: Demand Chain Management

In addition to the wealth of new CRM solutions announced during and since Commnications Solutions™ EXPO in Las Vegas last December, one company unveiled its wide-ranging new process for supporting the inflow of demand that has shifted from more traditional distribution channels onto the Internet. IMA recently announced its Demand Chain Management vision, a suite of technology solutions designed to help businesses to create, manage, and respond to demand efficiently and effectively.

IMA’s Demand Chain Management suite is built on its Internet Component Architecture (iCA), an open, object-oriented, Java-centric component software designed to support CRM, eCRM, and CTI application development. IMA recently announced the first components of its system. ChannelEDGE is a Java-based solution that captures telephony, fax, e-mail, imaging, Internet (including chat), and other user-defined channels and interactions emanating from outside the company and distributes them using skills-based routing and security profiles. CTEDGE, the second component of iCA, is a Java-based CTI platform for managing voice channels that can be integrated with comprehensive multi-channel management technologies to support any number of communication channels within the enterprise.

IMA aims to take a big-picture approach with its Demand Chain Management strategy, moving beyond traditional CRM response to address how demand and delivery channels are changing as technology redefines the relationship between the supplier and the customer.

“The Internet has revolutionized the way businesses communicate with their customers,” said Al Subbloie, IMA’s president and CEO. “The Web is forcing a major requirement shift for the enterprise towards a new breed of architecture designed for channel synchronization and demand normalization anywhere in the customer demand chain. Demand chain management is the specific value-added vision that brings all of the fragmentation together in a common business layer, putting the customer’s demand in the center of a powerful new open architecture.”

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