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Mob Entertainment and Scholastic Forge Multi-Year Partnership Extending Poppy Playtime into Multiple Book Genres for Audiences WorldThe collaboration sets the stage for the debut release of 'Poppy Playtime Orientation Notebook', the first of many exciting books that explore the lore of the popular video game series ST. LOUIS, May 7, 2024 /PRNewswire/ -- Mob Entertainment, a rapidly-growing transmedia entertainment company, creators of the successful Poppy Playtime franchise and Huggy Wuggy global phenomena, today announced it has signed a deal with Scholastic Corporation, the global children's publishing, education and media company. Launching on May 7th, 2024, the "Poppy Playtime Orientation Notebook" promises an unforgettable journey into the enigmatic realm of Playtime Co. and the origins of Huggy Wuggy, the Smiling Critters, and other favorite characters from the hit horror video game. "This partnership with Scholastic marks a significant milestone for Mob Entertainment, solidifying our commitment to transmedia storytelling," said Co-founders Zach Belanger, CEO and Seth Belanger, CCO of Mob Entertainment. "Each chapter of our video game series exposes more about Playtime Co. and we are excited that this book gives our fans a new way to go deeper into the story." Authored by a brilliant biologist-turned-employee of Playtime Co., the "Poppy Playtime Orientation Notebook" offers readers an intriguing glimpse into the mysterious world of Playtime Co. From the perplexing recruitment of a biologist to the discovery of hidden company secrets, this illustrated manual provides an immersive experience, enriched with handwritten notes and insider revelations. This animatic-style video narrated by the biologist offers a sneak peek into the book's contents: Poppy Playtime Orientation Notebook Preview In addition to the deep lore explored in the "Poppy Playtime Orientation Notebook," the partnership promises an exciting array of genres awaiting eager readers. The collaboration will explore diverse storytelling landscapes from young adult novels to visually stunning graphic novels. "Embarking on this exciting new publishing journey with Mob Entertainment will allow us to create expanded stories to create new worlds that will captivate the imagination of fans and new readers alike," says Debra Dorfman, VP & Publisher Global Licensing Brands & Media at Scholastic. "The release of the "Poppy Playtime Orientation Notebook" is just the beginning of what promises to be a thrilling (and haunting!) lineup of books." The "Poppy Playtime Orientation Notebook" is intended for ages 12 and up. It is available for purchase online at the Scholastic store and local bookstores and retailers. To learn more about the company and stay up to date on news and announcements, visit www.mobentertainment.com or join the discussion on the company's Discord channel. About Mob Entertainment About Scholastic Media Contact Info: View original content to download multimedia:https://www.prnewswire.com/news-releases/mob-entertainment-and-scholastic-forge-multi-year-partnership-extending-poppy-playtime-into-multiple-book-genres-for-audiences-world-302138121.html SOURCE Mob Entertainment |