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NXP CTO Lars Reger to Deliver Keynote Speech at COMPUTEX 2024
[May 06, 2024]

NXP CTO Lars Reger to Deliver Keynote Speech at COMPUTEX 2024

TAIPEI, May 6, 2024 /PRNewswire/ -- TAITRA (Taiwan External Trade Development Council) announced today that Lars Reger, CTO, NXP Semiconductors, will be a keynote speaker at COMPUTEX 2024 on June 5. Lars will take a novel approach to COMPUTEX's theme of artificial intelligence (AI), showing how it can supercharge a future full of vibrant possibilities when it is combined with a solid technology framework.

Lars will show how a new and rapidly evolving class of devices that can sense, think, connect, and act will transform ecosystems when they're combined with uncompromising safety, security and the latest in software-defined development.

NXP Semiconductors brings together bright minds to create breakthrough technologies that make the connected world better, safer and more secure. As a world leader in secure connectivity solutions for embedded applications, NXP is pushing boundaries in the automotive, industrial & IoT, mobile, and communication infrastructure markets while delivering solutions that advance a more sustainable future.

COMPUTEX 2024 with the theme "Connecting AI," is set to take place from June 4th to June 7th. The event will feature 1,500 exhibitors using 4,500 booths, showcasing six major themes: AI Computing, Advanced Connectivity, Future Mobility, Immersive Reality, Sustainability, and Innovations.

Registration for COMPUTEX Keynote & Forum is open. For more information, please visit the official exhibition website at

For more exhibition information:

COMPUTEX was founded in 1981. It has grown with the global ICT industry and become stronger over the last four decades. Bearing witness to historical moments in the development of and changes in the industry, COMPUTEX attracts more than 40,000 buyers to visit Taiwan every year. It is also the preferred platform chosen by top international companies for launching epoch-making products. 

Taiwan has a comprehensive global ICT industry chain. Gaining a foothold in Taiwan, COMPUTEX is jointly held by the Taiwan External Trade Development Council and Taipei Computer Association, aiming to build a global tech ecosystem. COMPUTEX uses cross-domain integration and innovation services as the most powerful driving forces for achieving the goal of becoming a new platform for global technological resources. 

Founded in 1970, TAITRA is Taiwan's foremost nonprofit trade-promoting organization. Sponsored by the government and industry organizations, TAITRA assists enterprises in expanding their global reach. Headquartered in Taipei, TAITRA has a team of 1,300 specialists and operates 5 local offices as well as 62 branches worldwide. Together with Taipei World Trade Center (TWTC) and Taiwan Trade Center (TTC), TAITRA has formed a global network dedicated to promoting world trade.

TAITRA's five local branch offices in Taoyuan, Hsinchu, Taichung, Tainan, and Kaohsiung provide services to companies outside metropolitan Taipei. Through these domestic offices, TAITRA is able to maintain close contact and interaction with local companies in their respective areas and provide direct and substantial services in areas such as feature trade promotion, business information, market seminars, on-the-job training, procurement meetings, meeting room rental, etc. Branch offices play vital roles in Taiwan Trade Shows coordination between Taipei headquarters and local companies, and invite buyers to visit local industries.

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