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Flashtalking by Mediaocean named Leader in 2024 SPARK Matrix for AdTech Platforms by Quadrant Knowledge SolutionsAs a cookieless future becomes the present, rapid marketer adoption of Flashtalking Creative Ad Tech fuels industry momentum NEW YORK, May 2, 2024 /PRNewswire/ -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced its Creative Ad Tech Platform, Flashtalking, has been named by Quadrant Knowledge Solutions as a Leader in the SPARK Matrix: Ad Tech Platform, Q2 2024. Flashtalking is among the four Ad Tech platforms ranked Leaders with the highest customer impact – the others are Adobe, Google, and The Trade Desk. Amidst shifting tides in digital advertising with the deprecation of third-party cookies and government regulation of Big Tech, Flashtalking has emerged as a tested and trusted solution for the world's leading marketers. With research showing that creative is the advertising variable with the highest potential to drive brand growth outcomes in the future, Mediaocean has doubled down on its investment in Flashtalking. In September, Flashtalking was reintroduced to the market to unleash the power of creative in advertising. Combining ad tech assets across the Mediaocean portfolio, including omnichannel ad serving, cookieless audience solutions, dynamic creative optimization, verification and brand safety, social ads management, and creative intelligence. This momentum has propelled Flashtalking to new heights in 2024 with the following milestones being achieved in the first quarter alone:
The Quadrant Knowledge Solutions SPARK Matrix provides competitive analysis and ranking of the leading advertising technology (Ad Tech) platform vendors. The category is defined as a "set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, video, and others to optimize ad campaign performance." "Flashtalking by Mediaocean facilitates organizations with AI ad serving, auto-optimization and incrementality testing, creative intelligence, and streamlined cross-channel process management, helping them collect customer data to integrate across the channels, notes Quadrant Knowledge Solutions analyst, Piyush Kumar. "Ad serving, auto-optimization and incrementality testing help automate the advertising process and increase marketing effectiveness while operating in a cookieless environment. Creative intelligence enables organizations to measure the impact of media campaigns with the help of insight reports, creative labels, and ad taxonomy." Visit to download the SPARK Matrix: Ad Tech Platform, Q2 2024. About Flashtalking by Mediaocean Flashtalking unleashes the power of creative to make media work better. As the leading independent platform for personalization and intelligence across all marketing channels, our Creative Ad Tech bridges the gap between creative and media. We provide AI and automation to connect the silos between teams and deliver more efficient production, versioning, and distribution of creative. Our solutions operate at scale across CTV, Video, Display, Social, Native, Audio, DOOH, and Retail Media channels. As part of Mediaocean, Flashtalking is tied into the industry's core ad infrastructure for omnichannel planning, buying, and billing. Visit flashtalking.com to learn more. Media Contacts About Quadrant Knowledge Solutions For more available research, please visit https://quadrant-solutions.com/market-research Media Contact: Logo: https://mma.prnewswire.com/media/746706/1470558/Quadrant_Knowledge_Solutions_Logo.jpg View original content:https://www.prnewswire.co.uk/news-releases/flashtalking-by-mediaocean-named-leader-in-2024-spark-matrix-for-adtech-platforms-by-quadrant-knowledge-solutions-302134611.html |