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SEPHORA ANNOUNCES EXCLUSIVE LAUNCH OF DRUNK ELEPHANT ACROSS OMNICHANNEL TOUCHPOINTS IN MAINLAND CHINASHANGHAI, April 25, 2024 /PRNewswire/ -- Sephora, the world's leading omnichannel prestige beauty retailer, has officially launched DRUNK ELEPHANT across all its online channels and 250 brick-and-mortar stores in Mainland China, with a plan to expand to 300 stores by the end of the year. "As brand launches go, this year will be a momentous one for Sephora as we leverage our global resources to diversify our brand and product offering in this key market," said Alia Gogi, Asia President at Sephora. "From clean and sophisticated to accessible and luxurious, we are committed to curating the most globally sought-after brands to localize and exclusively introduce them to our avid beauty community in China." "DRUNK ELEPHANT has been a cult favourite in over 40 markets since its launch in 2013. By bringing it in to this vast and dynamic bauty market, we are providing consumers in China an elevated and extensive skincare range that is simple yet efficacious, and catered to their specific needs," Gogi adds. With the exclusive launch of DRUNK ELEPHANT via Sephora's omnichannel touchpoints, consumers can discover the brand's unique "Ingredient-elimination" skincare philosophy, along with an array of award-winning products including but not limited to:
DRUNK ELEPHANT is now available in Sephora across the major cities of Beijing, Shanghai, Guangzhou and Chengdu, Sephora's digital and e-commerce platforms, and DRUNK ELEPHANT's storefront on TMall. About Sephora Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission to expand the way the world sees beauty and empower the extraordinary in each of us.
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