TMCnet News
Edge AI-Driven Vision Detection Solution Introduced at 500 Convenience Store Locations to Measure Advertising EffectivenessATSUGI, Japan, April 24, 2024 /PRNewswire/ -- Today, Sony Semiconductor Solutions Corporation (SSS) announced that it has introduced and begun operating an edge AI-driven vision detection solution at 500 convenience store locations in Japan to improve the benefits of in-store advertising. Sony announces deployment of #VisionAI-based #DigitalSignage solution with 7-Eleven stores and other retail outlets. SSS has been providing 7-Eleven and other retail outlets in Japan with vision-based technology to improve the implementation of digital signage systems and in-store advertising at their brick-and-mortar locations as part of their retail media strategy.*1 To help ensure that better content is shown for brands and stores, this solution gives partners sophisticated tools to evaluate the effectiveness of advertising on their customers. As part of this effort, SSS has recently introduced a solution that uses edge devices with on-sensor AI processing to automatically detect when customers see digital signage, count how many people paused to view it, and measure the percentage of viewers. The AI capabilities of the sensor collects datapoints such as the number of shoppers who enter the detection area, whether they saw the signage, the number who stopped to view the signage, and how long they watched for. The system does not output image data capable of identifying individuals, making it possible to provide insightful measurements while helping to preserve privacy. Click here for an overview video of the solution and interview with 7-Eleven Japan: https://youtu.be/o2E5Zf_ax6U
About Sony Semiconductor Solutions Corporation Sony Semiconductor Solutions Corporation is a wholly owned subsidiary of Sony Group Corporation and the global leader in image sensors. It operates in the semiconductor business, which includes image sensors and other products. The company strives to provide advanced imaging technologies that bring greater convenience and fun. In addition, it also works to develop and bring to market new kinds of sensing technologies with the aim of offering various solutions that will take the visual and recognition capabilities of both human and machines to greater heights. For more information, please visit https://www.sony-semicon.com/en/index.html. AITRIOS and AITRIOS logos are the registered trademarks or trademarks of Sony Group Corporation or its affiliated companies. Microsoft and Azure are registered trademarks of Microsoft Corporation in the United States and other countries. All other company and product names herein are trademarks or registered trademarks of their respective owners.
View original content to download multimedia:https://www.prnewswire.com/news-releases/edge-ai-driven-vision-detection-solution-introduced-at-500-convenience-store-locations-to-measure-advertising-effectiveness-302124034.html SOURCE Sony Semiconductor Solutions Corporation |