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Verizon Business Second Annual Latino Small Business Survey Highlights Optimism and DigitalizationWhat you need to know:
NEW YORK, April 23, 2024 (GLOBE NEWSWIRE) -- To punctuate Small Business Days, which runs from April 22-28, Verizon Business revealed the results of its second annual Latino Small Business Survey, which solicited responses from 500 Latino small business owners (SBOs), as well as 500 non-Latino SBOs. Conducted by Morning Consult, the survey found that Latino SBOs are optimistic despite economic concerns as compared to general market small business owners and are prioritizing technology investments while balancing cybersecurity concerns. “Like many small businesses, Latino small businesses have continued to thrive by doubling down on technology and finding new ways of working, and the survey data backs this trend,” said Aparna Khurjekar, Chief Revenue Officer, Business Markets and SaaS, at Verizon Business. “Their optimism in terms of both the outlook of their business and the role that technology plays in fueling their growth is inspiring. We are excited to welcome these Latino small business owners and all small businesses in-store during our Small Business Days to provide them with the resources, tools, and counsel to support their growth trajectory.” A growing economic optimism compared to non-Latino SBOs However, this optimism was clouded by critical business concerns ranging from their worries about tapping into their personal savings to finance the business (71% of Latino SBOs vs. 53% of non-Latino SBOs) as well as worries about their ability to pay bills/rent each month (64% of Latino SBOs vs. 49% of non-Latino SBOs). Furthermore, year on year, these Latino businesses expressed greater concerns about maintaining adequate staffing levels (71% vs. 60% in 2023) and avoiding cash flow disruptions (79% vs 69% in 2023). A desire for digital innovation and the ability to tap into experts to help navigate With a clear focus on growth, Latino SBOs are looking to leverage external support to fuel this growth. Types of support that Latino SBOs are interested in include resources to transition to digital-first operations (78% vs. 58% of non-Latino SBOs) and support to transition to new systems or ways of working (82% vs. 58% of non-Latino SBOs). The full survey findings can be found here. Engaging with businesses to offer reliable solutions
Providing small businesses with digital-ready resources To view the complete survey findings, visit: https://www.verizon.com/about/2024-latino-small-business-survey. For more information on Verizon’s Small Business Solutions, visit https://www.verizon.com/business/solutions/small-business/. Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $134.0 billion in 2023. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control. VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at verizon.com/news. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/. 1 Qualifying purchase: iPhone 14 128GB, iPhone 15 128GB, Google Pixel 8 128GB, Pixel 8 Pro 128GB, Samsung Galaxy S23 128GB, Galaxy S24 128GB or Galaxy XCover 6 Pro. Taxes & fees apply. New line w/device payment purchase agmt & Business Unlimited Plus or Unlimited Pro plan req’d. 0% APR. , Credit, varying by smartphone purchase, applied to acct. over the term of your agmt (up to 36 mos); promo credit ends when eligibility requirements are no longer met. Credits begin in 2-3 bills & will include appropriate credit amounts from order date. Monthly smartphone fee after credit: $0. Add’l savings available to customers that also transfer an existing number to VZ. $300 (iPhone 14, Google Pixel 8 or Samsung Galaxy S23) or $200 (iPhone 15, Pixel 8 Pro, Galaxy S24 or Galaxy XCover6 Pro) credit applied to acct after 2-3 bills. Cannot be combined with other offers. VZ reserves the right to charge back to your acct all or a portion of the value of the $200 or $300 promo credit you received as part of this offer in the event you no longer meet the eligibility requirements. Any such charge back may be subject to the terms of your VZ agmt. Galaxy XCover6 Pro supports only 5G Ultra Wideband mid-band (C-band), 5G and 4G LTE. Offers available 4.22 through 4.28.2024. 2 New, qualifying LTE Business Internet 50 Mbps service line and new Verizon Business Internet Security Plus plan (VBIS Plus) req’d. New service line & VBIS Plus purchase must be completed in one transaction; not available for prior purchases. Qualifying customers will receive a $10/mo promo bill credit for up to 12 months; applied to account after 1-2 bills. Promo credits end when eligibility requirements are no longer met. Starting in month 13, monthly promo credits will end and customer will pay $10/mo for the VBIS Plus service. May not be combined with all offers. Taxes, fees, and terms & conditions apply. Offer available 4.22 through 4.28.24. 3 Fios Business Internet availability in select areas; not available in all locations. Prepaid Card amount based on speed tier purchased with $1000 reward for the 1 Gig plan. Offer not available in all locations where Fios is sold. Additional terms apply. Available 4.22 through 4.28.24. Media contact: Tessa Giammona
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