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BerlinRosen Holdings Rebrands as Orchestra
[April 22, 2024]

BerlinRosen Holdings Rebrands as Orchestra

BerlinRosen Holdings ("BerlinRosen"), a portfolio company of O2 Investment Partners (, has rebranded as Orchestra (, a new communications company built for today's complex media landscape that provides clients with access to the top storytellers and strategists in the industry. Orchestra is a network of eight leading agency partners with more than 600 employees from 12 cities across North America and Europe.

"Today's media landscape is complex and requires a whole new approach to capture and sustain attention," said Jonathan Rosen, CEO of Orchestra. "We've invested in the best agency players across key disciplines and assembled integrated teams to offer our clients unparalleled expertise and flexibility for all of their strategic business and communications needs."

"We're building a network that allows us to partner with clients facing the most complex challenges at any point in their growth - from brand positioning and influencer activations to regulatory challenges and crisis mitigation," said Valerie Berlin, Executive Chair of Orchestra. "It's more important than ever to show up in the right channels at the right times with the right stry, and companies often need a mix of specialties to be successful."

"We are creating storytelling engines to help future-proof brands," added Jesse Derris, Chief Strategy Officer of Orchestra. "Orchestra will continue to expand and grow as the industry quickly evolves and innovates with AI and data analytics tools."

Orchestra offers strategic communications services and integrated client programs that include messaging and narrative development, branding, media relations, design and creative, content strategy and development, thought leadership, public affairs, crisis communications, competitive analysis, measurement and reporting and digital marketing intelligence.

Sean Darin at O2 commented, "Orchestra is the premier independent strategic communications firm, bar none, and is led by the best management team in the business. It has been purpose-built to help all manner of clients navigate today's rapidly changing media landscape. The agencies in the Orchestra platform are best-in-class in their respective fields and the value-add unlocked through the Orchestra network is something we're really excited about."

About Orchestra
Orchestra is a new communications company built for today's media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Derris, Glen Echo Group, Inkhouse, Message Lab, M18, Onward and Brightmode, with more than 600 storytellers and strategists from 12 cities across North America and Europe. The network of leading agency partners with companies, organizations and business leaders across high-growth industries including consumer, climate and sustainability, education, healthcare, real estate and technology. Additional information is available at

About O2 Investment Partners
O2 Investment Partners is a Midwestern based private equity firm that seeks to acquire majority interests in lower middle market B2B services, technology and select industrial companies. The firm invests in businesses with earnings growth potential and a clear path to the creation of shareholder value. O2 invests with a view toward partnering with management to build and grow the business and take it to its next stage of development. This requires not only a clear vision and strategic plan to create shareholder value, but a close partnership and alignment of interest with management. Additional information is available at

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