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LG LAUNCHES VULNERABLE & ENDANGERED SPECIES AWARENESS CAMPAIGN IN TIMES SQUARE3D anamorphic animal series kicks off LG's Earth Day activations; LG commits $150,000 in partnership with the National Wildlife Federation and Discovery Education NEW YORK, April 16, 2024 /PRNewswire/ -- Heralding the arrival of Earth Day 2024, LG Electronics, unveiled today a 3D anamorphic experience on its Times Square billboard in New York City highlighting vulnerable and endangered species. The LG Endangered Species Series, which will run throughout 2024, features partnerships with Discovery Education and the National Wildlife Federation focused on educating students K-12 on conservation initiatives. 3D Animals Overlook Times Square Education Program Elevates Conservation Awareness "Earth Day is a time to reflect on the importance of preserving the Earth for future generations," said LG North America CEO Chris Jung. "Raising awareness through our programs reminds us that every action contributes to hlping to protect our environment. By fostering a deeper appreciation for our environment and promoting sustainable practices, we want to inspire positive change and contribute to a lasting impact on the health of our planet." "When we save wildlife, we save ourselves. LG is showing the world what's possible when people come together with the National Wildlife Federation to create pollinator gardens, support native species, and confront the immense and interconnected challenges that people and wildlife face," said Collin O'Mara, President, and CEO of the National Wildlife Federation. "These efforts are already making a real difference in inspiring future generations of conservationists and addressing both the extinction crisis and the changing climate." Life's Good Earth Day Fair In collaboration with the National Wildlife Federation, the community fair will provide valuable information on sustainable best practices and guidance on establishing your backyard as a Certified Wildlife Habitat®. In collaboration with the National Wildlife Federation, the community fair will provide valuable information on sustainable best practices and guidance on establishing a Certified Wildlife Habitat where you live, work and play. The day's program highlights include:
"Native keystone plants support wildlife, help to absorb planet-warming carbon dioxide and reduce the ecological footprints of the places where we live, work, and play," said National Wildlife Federation Naturalist David Mizejewski. "LG's pollinator garden with its abundance of native plants and chemical-free practices will support essential pollinators and other wildlife and build ecological resilience into the local landscape." Since its inception, the National Wildlife Federation's Certified Wildlife Habitat® program has certified 300,000 individual wildlife habitats. In addition to these activations, LG is working to make Earth Day every day by developing the most innovative products that help provide consumers with significant savings through energy efficiency. "As a nine-time ENERGY STAR® Partner of the Year, LG is strongly committed to helping consumers in the United States make energy choices that make a difference, from cutting household utility bills to reducing impacts on the environment," said John Taylor, Vice President of Public Affairs and Communications at LG Electronics. To learn more about LG's commitment to conservationism and environmental stewardship, visit www.lg.com/us/earth-day for more information. About LG Electronics USA Media Contacts: LG Electronics USA LG-One View original content to download multimedia:https://www.prnewswire.com/news-releases/lg-launches-vulnerable--endangered-species-awareness-campaign-in-times-square-302118230.html SOURCE LG Electronics USA |