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VISIT FLORIDA and Emergent Media Team Up to Promote Impulse Vacations with Multi-Layered Content Campaign"YouCation" Media Campaign Entices Gen Z and Millennials to Visit The Sunshine State ASAP EL SEGUNDO, Calif., April 15, 2024 /PRNewswire/ -- Today, VISIT FLORIDA launched the latest component of its "YouCation" campaign geared to increase awareness and intent to travel to Florida among Gen Z and Millennial audiences. VISIT FLORIDA partnered with Emergent Media to create and produce a combination of accessible, creator-generated content and dynamic, visual effects-intensive storytelling that pumps fresh energy into the travel marketer's communication mix. The content executions include first-person vlog-style videos; cinematic travel imagery; and on-trend compilation videos employing innovative camera and VFX techniques. "The Emergent team really heard our need to connect with this audience in new ways while continuing to deliver the beautiful travel assets we depend on," said Dorothy Thames, Senior Manager, Brand at VISIT FLORIDA. "They responded with compelling, effective content that ticked multiple boxes, and we're looking forward to seeing the results." The Emergent-produced, creator-led social campaign inspires last-minute getaways with a series of videos showcasing itineraries packed full of adventure, food, and culture in the St. Petersburg, Fort Lauderdale, and Miami areas. From clear kayaking over the crystalline waters of Shell Key to getting hands-on with vibrant street art in Miami's Wynwood Walls Museum, there's something for everyone who wants (needs!) to hit the pause buton on everything else and focus on what really matters: personal well-being and relationships with friends and loved ones. "Thanks to our strong creator network and the engagement of our Modern Explorer audience, we're able to address our client's strategic priorities creatively, and at scale," said Emergent Creative Director, Jeff Honea. The media campaign runs as three sets of Instagram Reels/Stories on the Emergent-owned Paradise channel plus first-party audience distribution on Meta and continues from early April through mid-May, 2024. Viewers are driven to a custom travel guide on the Paradise website that provides additional information and links to the VISIT FLORIDA playlist on YouTube. About VISIT FLORIDA About Emergent Media Media contact: View original content to download multimedia:https://www.prnewswire.com/news-releases/visit-florida-and-emergent-media-team-up-to-promote-impulse-vacations-with-multi-layered-content-campaign-302116983.html SOURCE Emergent Media |