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OneSignal Releases 2024 State of Customer Engagement Report Revealing Key Omnichannel Considerations and OpportunitiesOneSignal, the world's leading customer engagement platform, today released its annual State of Customer Engagement Report which illustrates the benefits of incorporating various messaging channels, content, and engagement strategies for marketers to achieve their overarching goals in 2024. The insights for mobile marketers are based on key engagement statistics informed by over a million businesses that use OneSignal as their customer engagement platform to send over 12 billion messages daily. The report comes at a time when user behavior and the app industry continue to evolve amid rapid technological transformation. With the collective number of apps now available to consumers and consumer retention spans continuing to shrink, benchmarking app success is a growing challenge for companies competing in the mobile landscape. "Through our work in helping companies navigate omnichannel challenges, we're finding that providing value, relevance, and utility to customers from a messaging and engagement standpoint are now equal non-negotiables and that companies can't sacrifice if they want to succeed," says Josh Wetzel, Chief Revenue Officer at OneSignal. "The insights we've compiled in this report serve as a barometer for companies seeking clarity in the dynamic mobile landscape and provide essential guidance to help them achieve their goals." Key findings uncovered within the report include the followin:
Based on the insights provided, the 2024 State of Customer Engagement report serves as a guide for marketers and brands seeking more clarity in evaluating their engagement solutions. As diversification in communication becomes more crucial and data-driven marketing becomes even more vital to success, the report provides a roadmap for achieving omnichannel success in both these areas. Read the full State of Customer Engagement in 2024 report at onesignal.com. Methodology The insights in the report were derived from data informed by over a million businesses that use OneSignal in addition to a survey of thousands of customers across different app categories, countries, and growth stages based on their definitions of success and how they leveraged OneSignal's solutions to achieve it. About OneSignal OneSignal is the market-leading customer engagement solution, powering omnichannel customer journeys across email, mobile push notifications, in-app messaging, and SMS. The powerful and easy-to-use platform enables over a million businesses to deliver 12 billion messages daily. 20 percent of all new apps launch with OneSignal, which powers multichannel customer engagement for brands in 140 countries, including Zynga, Whole Foods, Zenni Optical, Bitcoin.com, DHL, Eventbrite, AB InBev, and more. OneSignal was founded in 2014 as a mobile app development company by Y Combinator alums George Deglin and Long Vo, and is venture-backed by BAM Elevate, SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and ServiceNow. The company is based in San Mateo, California, with offices in London and New York.
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